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Hospitality is one of the fastest growing industries in the world today. According to the Ernst & Young report, Global Hospitality Industry Insights 2016, the hospitality industry is going to be the single largest employer globally, contributing 1 among 11 jobs generated. The World Travel & Tourism Council calculated that tourism generated 8.31 lakh crore (US$120 billion) or 6.3 percent of the nation's GDP in 2015 and supported 37.315 million jobs, 8.7 percent of its total employment. The sector is predicted to grow at an average annual rate of 7.5 percent to 18.36 lakh crore (US$270 billion) by 2025 (7.2 percent of GDP). This makes India one of the fastest growing tourism industries over the next decade.

 

With the Ministry of Tourism (MoT), Government of India targeting over 12 percent growth rate in inbound as well as domestic tourists, it has been projected that the tourism sector will generate additional jobs for about 2.5 crore people, both directly and indirectly, during the period 2010-16 (12thPlan). And this number is going to increase with new hotels and resorts cropping up every year as a result of India creating a big name for itself on the tourism map. It is no wonder then that enterprising youngsters have been lining up for hospitality and hotel management related courses at institutes across the country. And the need for a world-class institute in India has never been stronger. Professional hospitality institutes are churning out well qualified professionals every year. Trained professionals, of course, have an advantage over untrained graduates as hotels would rather not invest in training of new recruits.

The hospitality arena in India is not only growing rapidly, but it has developed into a multi-faceted industry. There has been a rapid growth in the development of India’s airline sector. Indians are travelling more as compared to the past because of better connectivity and ease of flying. There has also been an increase in foreign tourist arrivals. With an advancement in technology, hotel rooms can now be booked with a click of a button. From budget hotels to five star properties and home stays to boutique resorts, there is something for every traveller. There is a growing awareness of international hospitality standards and people are demanding high quality services in hotels and restaurants. Social and digital media also gives them a platform to review offerings and express their dissatisfaction. There are several international brands and chains that have entered the local market. And with competition being high, customers are spoiled for choice.

In terms of human resources, this industry experiences a high turnover of skilled people. Moreover, trained hospitality professionals are absorbed by many multi-national companies including banks and IT firms.

Embarking on a career in hospitality can be hugely rewarding. Being a service based industry; an aspirant needs to possess great people skills and the willingness to work hard in order to build a successful career in the hospitality sector. Being a people intensive sector, the hospitality industry is in constant need of people. However candidates opting for this sector have to go through a rigorous training programme to be able to cope with the exacting standards and its growing demands. One particular institute that offers several short term courses and a degree course in hospitality is the V. M. Salgaocar Institute of International Hospitality Education (VMSIIHE), Raia. The Bachelors of Science in International Hospitality Management is an intensive three year programme designed to equip students with all the necessary technical, operational and management skills required by the international hospitality industry.

Candidates who have passed standard 10 from a recognised board in India or any other country are eligible to apply for the three year degree course at VMSIIHE. The programme includes financial management, event management, an internship, research methods and mock interviews. All the courses offered at VMSIIHE are affiliated to the Goa University and the curriculum is focused on the demands of the industry. The state-of-the-art campus features a training kitchen, restaurant, and an attached training hotel, which ensures students are equipped with the right set of skills demanded by the industry. VMSIIHE places their students in starred hotels in India and abroad.

While the opportunities are ample, students need to evaluate their aptitude for a career in hospitality before jumping right in. Candidate must be willing to work in various areas of operation as the profession may require that an employee be asked to work in management, food and beverage service, housekeeping, front office operation, sales and marketing, accounting or any other department depending upon the specific requirement.

Depending on their areas of interest and training, students can work in the areas of hotel and restaurant management, airline catering and cabin service, club management, cruise ship hotel management, hotel and tourism associations, forest lodges and guest houses, catering institutes and even set up an entrepreneurial venture of their own. With ample opportunities for advancement in this field, students that start careers in cafes, bars and lounges will soon find themselves on the fast track towards managerial levels which include taking up the position of a General Manager, Rooms Division Manager, Food & Beverage Manager, Sales & Marketing Manager, Chef and Restaurant Manager. Hospitality students also have an opportunity to build careers in various other sectors including the banking industry, IT industry, food chains, institutions, hospitals and industries that have their own cafeteria facilities and require hospitality professionals.

 

The hospitality industry overall provides a diverse range of experiences. It is often considered as one of the most exciting career avenues, but there is a lot of work and effort involved behind the scenes. However, with the positive growth of this industry, students with an inclination towards this career have a bright future ahead. 

 

The author is Professor Irfan S. Mirza, CHE, director and principal, V.M. Salgaocar Institute of International Hospitality Education (VMSIIHE)-Goa.

 
Communication Studies is an interdisciplinary subject with various applications in journalism, radio, creative writing, marketing and media management, among others. Most careers in communications tend to be highly creative but also highly volatile. Corporate Communication is one the few areas that, in addition to engaging creative communication techniques, provides career stability too.

What is Corporate Communication?

 

Most corporate structures require a communication wing that handles all internal and external communication. Internal Communication of a company refers to the maintenance of a work culture and employee communications; it often interacts with Human Resources. Clear channels within the company, between the wings and their hierarchical structures are maintained through well-planned and thorough internal communication practices.

 

External communication usually refers to public relations (PR).  Social media marketing and web content management are recent developments in this area. The PR department of most firms is responsible for a major chunk of the Corporate Communication responsibilities. The company media spokesperson is usually a part of this department. The PR professional is also given some HR duties, like arranging events for the employees.

 

Besides internal, government and media relations, Crisis Communication is among the primary responsibilities of a firm’s communications wing. Crisis Communication refers to communication practices that minimise threats to a company’s image, its employees and the public.

 

Recently, Nestlé had a PR nightmare after “Maggi Noodles” failed FDA’s food standard tests. In this case, Nestlé kept their customers informed about the situation via Twitter and subsequently recalled several batches of their product. Eventually, Nestlé did restore its brand name.

Other, more serious, crises such as a natural disaster or a fire have severe consequences that are to be dealt by the communications wing. The 26/11 attacks at the Taj Mahal Palace in Mumbai was a sensitive crisis with high stakes due to the nature of its threat to public safety. Harvard Business review, among other organisations, wrote to commend the hotel’s response to this crisis and praised its work culture and communications practices that helped minimise the damage and casualty. 

 

In circumstances like these, announcements, press releases and clear communication channels within the company are required to face the crisis.

Skills Required:

 

In addition to an excellent command over English, good inter-personal skills are a must for anyone who wishes to make it big in a corporate communication career. An average day of a communication professional is spent largely in dealing with people and networking; thus people skills are non-negotiable when it comes to communications. One must develop a passion for public speaking, writing and research in order to be satisfied in this industry. An in-depth understanding of social media, blogging platforms and search engine optimisation is preferred in candidates. Interdisciplinary skills in marketing and human resources also come in handy.

 

The primary prerequisite skill for any individual choosing this career is an ability to write; one must be able to express an idea with clarity and brevity to create impact. Besides having basic grammar and vocabulary skills, a Corporate Communication professional must be proficient in their industry-specific jargon.

 

An inherent interest in current affairs and trending stories will always add to any student’s potential, however, it is a requirement in this field. Being inquisitive and up-to-date with news creates a basic foundation for any PR/Corporate Communication professional. Other substitute skills include event management, lobbying and presentation skills. A certain level of expertise in film making, photography, and illustration is also appreciated by corporates.

 

Why study Corporate Communication?

Backed by digital reforms, the startup culture is growing in India and with it the need for corporate communication professionals is growing too. According to the Economic Survey of 2015-16, “The number of active investors in India increased from 220 in 2014 to 490 in 2015. As of December 2015, eight Indian startups belonged to the 'Unicorn' club (ventures that are valued at $1 billion and upwards).” With efforts being made to bring in foreign capital into the country, more companies are expected to open their base in India.

On the website of India PR and Corporate Communications Awards, Rashmi Soni, head of Corporate Communications at TATA Vistara writes, “This is a great time to be a communication practitioner in India. The world’s eyes are set on India’s vibrant consumer market replete with new brands, inspiring startup ventures, new acquisitions sprouting every day. With each development – strong communication strategy and novel marketing ideas are required to connect with the stakeholders.” Thanks to a growing nexus of businesses and shifting trends in media, communication is a growing field in the corporate world.

Where to study Corporate Communication?

Most students pursuing a Corporate Communication career first complete an undergraduate degree in Journalism, Mass Communication, English or Business Administration and then opt for a specialised post-graduation. The Indian Institute of Mass Communication offers a Post Graduate Diploma in Advertising and Public Relations. A course with the same title is offered at the School of Broadcasting & Communication, Mumbai; this is a Master’s Degree instead of a diploma. The Xavier Institute of Communications offers a specialised Post Graduate Diploma in Public Relations and Corporate Communication.

 

Remuneration

According to payscale.com – an online salary/compensation information provider – a Corporate Communication manager earns an average salary of Rs.6, 22,095 per year. The survey and research website also states that experience is a big influencer in this field and adds to one’s salary dramatically. A company review and job search website, Glassdoor, conducts online surveys where employees submit their approximate salaries. A litst with 13 anonymous submissions from Corporate Communication professionals (from companies including Wipro and Deloitte) records approximate salaries in this career. The lowest approximation is Rs.2, 88,000 per annum and the highest is Rs.36, 35,000 per annum.


-----Sharada Satapthy, a student from Mount Carmel College, Bangalore, currently interning with EducationWorld.

 
The career opportunities in the field of cosmetology is boundless as everyone wants to look good and attractive and it is the cosmetologists who can help them achieve their desire. A career in cosmetology can take to a variety of professions in the beauty industry. Cosmetology is the study of beauty treatment.It is the medical science which focuses on making people look good. Cosmetology comprises many branches which include treatments for face, hair, body, beauty therapy and overall health care.

In India, cosmetology is turning out to be a multibillion-dollar industry with scope for a huge amount of employment opportunities in beauty culture. A cosmetologist provides beauty services that include cosmetic care for hair, skin, and body. The field of cosmetology includes various occupations such as hair stylist and hairdresser, beautician, skin care specialist, aesthetician, and nail technician, among others.

Scope:

The career possibilities in the beauty industry is never-ending. The industry offers various careers for these professionals to grow and excel. It is a beneficial career option with earnings increasing with experience and reputation. Well paid jobs are offered to trained cosmetologists in high-end salons, beauty parlors and in luxurious hotels/resorts. Television and film industries always need makeup professionals. Also, they are always in demand in the world of fashion. Other options are authoring books on beauty, being an image consultant or a teacher.

Skills required:

Clients depend on the skills of their cosmetologists to make them look their best. This considerable amount of trust requires a cosmetologist to be educated, stylish and authoritative. Having the right qualities is what will make or break a career so schooling and a license are must for cosmetologists.This profession seeks for a set of skills that every cosmetologist should hold such as:

-Good consultation and communication skills.

-Creativeness

-Stamina

-Dexterity

-Understanding of the effects of different beauty products.

-Proper knowledge about Physiology of the skin, hair and nails.

-Correct knowledge of Chemistry of color and color theory

Eligibility

To make a career in the industry, you will need to attend a cosmetology school and be atleast 16 years of age. The field of cosmetology does not require any former formal qualifications. There are various diploma and other brief courses with the option of advance specialization in diverse fields like beauty therapy, makeup, hair styling, massage, nail art, facials, tattoos, aromatherapy, trichology, electrolysis, and herbal beauty care. Many women vocational and polytechnics institutes offer recognised courses in beauty care/cosmetology.

-Diploma Courses (6 month to 1 year):
-Diploma in Cosmetology
-Diploma in Makeup
-Diploma in Hair Dressing
-Diploma in Fashion Media Make up
-Certificate Courses (3 to 6 Month):
-Certificate Course in Herbal Beauty and Therapy
-Certificate course in Beauty Culture
-Certificate Course in Massage Therapy

Master Courses (1 year)
PG Diploma in Cosmetology (PGDC)

Remuneration

Cosmetology has emerged as a completely new field, flourishing at an amazing speed in recent years in India as well as in foreign counties. Subsequently, there has been a phenomenal rise in demand for skilled professionals in this field. A trained and licensed professional in cosmetology can expect a starting salary of Rs 50,000 per month with a cosmetic setup.

Top colleges/universities in India for Cosmetology:

National and Regional Vocational Training Institutes for Women (Ministry of Labour, Govt. of India) in Delhi, Noida, Allahabad, Mumbai, Kolkata, Vadodra, Hissar, Indore, Trivandrum, Tura. YWCA centers in major cities

Habib's Hair Academy, branches and franchises across the country

VLCC Institute of Beauty, Health & Management, branches across the country

Shahnaz Husain's Women's World International, branches and franchises across the country


The author is Dr. Naresh Arora, founder of Chase Aromatherapy Cosmetics and Skincare Institute
 
The modern age can be referred to as the age of communication. The communication industry and technology has bloomed in the past few years. The world, because of advancement in the communication technology, has been unified as a whole beyond question. This is where Mass Communication has digged into the situation, throwing up brilliant and unconventional career opportunities for the aspiring students who are looking forward to working in the dynamic roles offered by this sector. Mass Communication includes an integral component - Journalism. Although, Journalism constitutes a large chunk of Mass Communication, the latter is not limited to Journalism alone.

Talking about Mass Communication that works predominantly on mass media, is the reality of the modern world covering all aspects of human life. Students can explore to the farthest levels of their creativity working as a media person or journalist as that value flows from its purpose, to provide people with verified information they can use to make better decisions. It also brings along the most important and systematic process of discipline of verification that journalists use to find not just the facts, but also the truth about the facts.

What makes journalism different from other forms of communication?

The theory of the interlocking public

The splintering of mass media audiences and the migration of information to thousands of niche web sites catering to audiences in bulk is further evidence that everyone is interested, and expert, in something. The diversity and magnitude of the public, in fact, is its strength. A mix of publics is usually much wiser than a public comprised of just the elite or one segment of special interest.

The wisdom of decision-making by an interlocking public is embedded in the notion that government by the people means citizens have the duty to keep themselves informed. This vision of governance is central to the notion that journalism has to be pluralistic.

Discipline of verification

Journalists often describe the essence of their work as finding and presenting the facts and also the truth about the facts. The Elements of Journalism have a scientific approach to get the right facts. Called the Discipline of Verification, its intellectual foundation rests on three core concepts of transparency, humility and originality.

Transparency means show your work so readers can decide for themselves why they should believe it. The journalist’s job is to provide information in such a way that people can assess it and then make up their own minds what to think. By giving the audience the background on how you arrived at a certain conclusion, you allow them to replicate the process for themselves.

Humility refers to keeping an open mind. Being in this field, one needs to keep an open mind not only about what they hear but also about their own ability to understand what it means. A career like journalism welcomes utmost modesty without giving a room to arrogance.

Originality indicates working honestly for oneself. This requires the ability to research and the desire of knowing more about eventualities in order to generate the best of the results.

Out of Box Thinking in order to analyse the trends and situations the  journalist must explore the areas of concern with an open mind and in an impartial way with attributing factors responsible in terms of the magnitude of the problem and always come up with solutions

The journalist is a ‘committed observer’:

Even the most conventional situations should be seen with a different perspective by the journalist as an observer. Being a part of this sector, you need to be equally clear about their role, both to themselves and to the public.

What is the purpose of Journalism?

The purpose of Journalism is not defined by technology, nor by journalists or the techniques do they employ. Rather, the principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people.

News is that part of communication that keeps us informed of the changing events, issues, and characters in the world outside. Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the uninformed. The purpose of journalism is, thus, to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.

Apart from Journalism, Mass Communication offers the youngsters a great deal of career options to choose from accommodating to their creative side.

Advertising is one of the most innovative mediums of communication. The advertising industry in itself is an ocean of opportunities. It provides a scope to everyone ranging from Visualisers, Copywriters, Researchers, Client Servicing Professionals, Brand Consultants, Designers, etc. Public Relations also called PR is an influential sphere of mass communication. Both traditional and digital PR is currently flying high as an industry. Mass communication is the route to many of the avant garde industries such as Alternate media, Photo journalism, Photography, Radio Jockeying and many others. Below the Line activities, Out of Home and Digital Marketing have also emerged as the new communications and marketing trends

Here are a few things you should know about this industry, to help you choose the right career path for you, and start developing all the skills you’ll need to succeed.

All that glitters is not gold

First, a word of caution. If you want to pursue Mass Communication just thinking of it as a glamorous job, you might want to stop right there. The news anchors you admire, the bylines that amaze you and the reporters who you believe get to meet a lot of superstars and celebrities, do plenty of much less dazzling work behind the scenes.

One has to be on toes all the time to meet the pressure of being as aware as possible about everything, even if it is happening in the other sphere of the earth. For the people working in media and related sectors, there is no limitation to the work. It can start early in the morning and can go on till late at night. They might have to work through weekends and holidays. All in all, it is not a cakewalk.

Playing with the words 

You must develop your writing skills right from day one if you want to be successful in this play. Be a wordsmith, the one that everyone would love to have in their organisation. Other than writing for newspapers, developing your writing skills can take you forward in various fields like copy writing for advertisements, blog writing, writing for online media, generating press releases in Public Relations, writing scripts for T.V programs and news. Last but not the least, writing skills can help you set a full fledged career in the print media.

Get that Tech

Keep yourself updated about the latest technologies and get them right. This can place you excellently in the electronic and the online media. Knowing about the latest advancements and tools used in various fields in prior can help you clear your thought about their final implications. Due to the emerging trends of online media and electronic media, it is very effective and helpful to have the knowledge of how to handle a camera and edit audio and video recordings. Though, all this is taught if you pursue mass communication, but being well informed would be a cherry on top. 

There are a few important things to note here. Many students aspiring to work in and for media are not naturally very good with words or voice but a scope of improvement is always there and everything can be worked upon.

A degree in Mass Communication can get you the most glorified and well paid jobs as this sector will not be slowing down anytime soon. Global entertainment and media revenues will continue to grow slightly behind the global GDP, as it always has. Yet, in this seeming sameness dichotomies abound, according to the Confederation of Indian Industry (CII). PWC report or FICCI reports must be highlighted to invigorate the trend analysis of the media growth perspective also. 

These are just basic guidelines about what you can do with a degree in Mass Communication. There is much more to it. For instance, we haven’t even touched the marketing aspect. There is a lot more to this profession, but hopefully this will serve as a helpful reference point for early-stage planning. Pursuing Mass Communication with strongest of the passion and desire will provide an edge to your career for sure. This industry has seen growth in a multi faceted way and will continue doing so.
 

The author is  Dr. D. J. Pati, dean, Academics, at Institute of Management Studies, Noida, one of the leading professional education institutes in the country. He can be reached at dj.pati@imsnoida.com.