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With the improvisation of technology and the introduction of innovative new methods, Cosmetology has become one of the most popular treatments which can cure skin, hair and nails related complications effortlessly. Due to erratic changes in climate, pollution, stress, unbalanced diet, stationary lifestyle, the fleeting pace of life, the impact of the latest gadgets and effective drugs, not only aged people and women, but youngsters are also facing problems such as bags under eyes, reduced muscle tone, premature wrinkles, deteriorating circulation, smile lines, etc.  Cosmetology can effectively address these problems and help you look your best in all seasons.

Cosmetology is one of the most exciting career options in the beauty industry. It involves a lot of research to understand customer needs and requires specific skills to resolve a particular problem. Cosmetology is a unique field where not only women, but men can also venture and be successful.

Skills Required

Professional skills are a must to be successful in a career in Cosmetology. Clients rely on the strengths and skills of their cosmetologists to make them look their best. Thus, a cosmetologist needs to be educated, stylish and authoritative to win and retain a considerable amount of trust. While training, a Diploma or a Certificate is a must for cosmetologists, but having the right qualities and confidence level can make or break a career. A cosmetologist beautifies and gives a new look through hair and makeup design. Being naturally creative is important, because cosmetologists must envision hairstyles on their clients or should be able to customise a style provided to them.

Customer Service

Cosmetologists should maintain excellent relationships with customers since a large part of their business relies on word of mouth and repeat visits of customers. They need to spend a substantial amount of time with their clients to understand their exact needs, so good communication skills are extremely important. Cosmetologists must listen to the exact needs of their clients and deliver those as per their specific request.

Technical Skills

For technical skills, an aspirant must enroll in an institute offering specialised courses pertaining to Cosmetology. These programmes are available through vocational training courses which include makeup, beauty, hair, spa and nails courses.

Stamina

A cosmetologist must have the physical capability to stand for long periods of time. In addition, cosmetologists are required to do some repetitive activities such as blowing and drying hair, holding arms of customers in a fixed position while styling, among others. So they must possess strong physical capabilities and a steady hand.

Dexterity

While styling and cutting customers’ hair, manual and finger dexterity skills help cosmetologists to make calculated and co-ordinated moves. Cosmetologists must be able to grasp, manipulate and assemble items and handle small objects.

Prospects

The career possibilities in the beauty industry are endless. This industry offers several avenues for cosmetologists to excel and grow. The field of Cosmetology offers lucrative earnings through experience and reputation. Trained cosmetologists can get jobs in well known beauty parlours, high-end salons, and luxurious hotels and resorts. Makeup professionals are always in demand in the television and film industries. Also, they are in demand in the world of fashion. Other options include being an image consultant, writing books or articles and teaching. Other options for those who hold a training and a license in cosmetology are:

Fashion Stylist

Fashion stylists are always in demand in the global fashion arena. For editorial features, print or television advertising campaigns, music videos, concert performances and other public appearances, the clothes and accessories for celebrities, models or public figures are selected by fashion stylists. They are an integral part of a creative team that comprises fashion designers, photographers, hair stylists and makeup artists during the execution of a specific project.

Editorial & Advertising Stylist

An editorial/advertising stylist prepares models for photo shoots in commercial and editorial projects. One can easily start styling independently after building up a great portfolio while working in an agency. These stylists must be very versatile, organised, and have a creative vision in implementing a variety of styles and looks as per the requirement of the campaign.

Platform Artist

The platform stylists are in high demand in the beauty industry. A platform artist is a rock star among hairdressers. Platform artists perform on stage to promote styling techniques, tools or products through entertainment and communication, mostly at industry trade shows.

Celebrity & Personality Stylist

Celebrity or personality stylist is a recognised profession in the beauty and fashion industry. Besides being a wardrobe stylist, a celebrity stylist also needs to be an accomplished fashion stylist, who selects the clothing for publishing editorial features, print or television advertising campaigns, music videos, concert performances, and other public appearances made by celebrities, salon models or other public figures.

Salon Creative Director

These are the professionals who provide the vision and creative direction to a salon or a beauty company. They need to be innovative in creating new hairstyles, colors and techniques that can be used as “new trends” in the forthcoming season. So, artistic directors need to be visionaries and fashion forward individuals with a creative mind. They need to be trend-conscious, good communicators and be able to manage multi-tasking assignments.

Hairstylist

A hair stylist, sometimes called a hairdresser or beautician, cuts, colors, bleaches and styles hair. A hair stylist may also provide permanent waves or straightening of hair. Before working on a client, hair stylists analyse hair texture and recommend a style to the customer.

Nail Technician

This is a unique profession wherein the beauty specialist is responsible for grooming and enhancing the appearance of a client's nails through nail shaping, manicures, pedicures, cuticle grooming, callus removal, synthetic nail treatments, application of nail polish, etc.

Salon or Spa Manager


The owners or managers of a salon or spa are usually responsible for daily banking, budgeting, expenditures and other financial duties. These can range from managing petty cash for small maintenance tasks around the shop to managing payroll and overseeing employees’ reports. They also need to conduct personalised communication with the customers for building long-term relationships.

Beautician

A beautician is an individual who works in a salon, and is trained in providing many types of beauty and personal care services, from manicures to brow designing, waxing to makeup applications.

Wedding and Event Stylist

A wedding and event stylist is a professional who conceptualises and executes the theme, design, plan and management of a client's wedding. Weddings are significant events in people's lives and as such, couples are often willing to spend a considerable amount of money to ensure that their weddings are well organised.

Makeup Artist

A makeup artist is a professional who helps to transfigure or escalate the appearance of a client.  Professional and well-known makeup artists can also serve as columnists and editors for beauty and style magazines.

Esthetician

Estheticians are often known as skincare specialists. They are experts in scalp massage treatments, light therapy, waxing/threading/hair removal, facials, masks and wraps, makeup application, pore cleansing, body scrubs, moisturising treatments, acne treatments, etc.

Tips for getting hired

As a fresher, a candidate should have a basic level of understanding of what the beauty industry does and how it works. Understanding of beauty products, and new trends and techniques is a plus point for those looking for a job. Some valuable tips for getting hired in this profession are as follows:

1. A candidate must have completed a Certificate or Diploma course from a certified cosmetology institute or school.

2. If you are skilled enough to work as a professional under different circumstances, you are eligible to get a job. Prior experience is helpful, but not necessary. A candidate should rather be passionate and flexible towards his / her profession.

3. Attitude goes a long way too. A candidate who demonstrates "confidence" always has an advantage in getting a job in any stream of the beauty industry.

4. There are many beauty institutes and schools but aspirants should check the quality and facilities provided for practical training, certifications offered, training modules, faculty and post training employment opportunities, before enrolling for a course in an institute.

Educational Qualifications

There is no formal educational qualification required to become a cosmetologist, but the industry requires candidates to complete education from a recognised school or institute of Cosmetology, and be over 16 years of age. There are various diplomas and other courses with specialisations that may result in earning an Associate degree. Many polytechnics and vocational institutes offer courses in Beauty Care/Cosmetology. Most people in this field continue to take courses that help them stay in line with the latest trends. Cosmetologists are required to complete training at a certified cosmetology institute or school to get licensed. Most cosmetology schools follow their own unique curriculum and course schedule.

Remuneration

The compensation package depends largely on the specific stream of profession chosen by a candidate. In India, a fresher can start at Rs. 1.5 to 2 lakhs per annum as a starting salary. With a professional degree, they can expect a starting salary of Rs. 50,000 per month.


The author is Nalin Verma, co-founder & director, Euro Chroma Institute of Cosmetology (ECIC), the only institute in India supported by Kryolan Professional Makeup.
 
Hospitality is one of the fastest growing industries in the world today. According to the Ernst & Young report, Global Hospitality Industry Insights 2016, the hospitality industry is going to be the single largest employer globally, contributing 1 among 11 jobs generated. The World Travel & Tourism Council calculated that tourism generated 8.31 lakh crore (US$120 billion) or 6.3 percent of the nation's GDP in 2015 and supported 37.315 million jobs, 8.7 percent of its total employment. The sector is predicted to grow at an average annual rate of 7.5 percent to 18.36 lakh crore (US$270 billion) by 2025 (7.2 percent of GDP). This makes India one of the fastest growing tourism industries over the next decade.

 

With the Ministry of Tourism (MoT), Government of India targeting over 12 percent growth rate in inbound as well as domestic tourists, it has been projected that the tourism sector will generate additional jobs for about 2.5 crore people, both directly and indirectly, during the period 2010-16 (12thPlan). And this number is going to increase with new hotels and resorts cropping up every year as a result of India creating a big name for itself on the tourism map. It is no wonder then that enterprising youngsters have been lining up for hospitality and hotel management related courses at institutes across the country. And the need for a world-class institute in India has never been stronger. Professional hospitality institutes are churning out well qualified professionals every year. Trained professionals, of course, have an advantage over untrained graduates as hotels would rather not invest in training of new recruits.

The hospitality arena in India is not only growing rapidly, but it has developed into a multi-faceted industry. There has been a rapid growth in the development of India’s airline sector. Indians are travelling more as compared to the past because of better connectivity and ease of flying. There has also been an increase in foreign tourist arrivals. With an advancement in technology, hotel rooms can now be booked with a click of a button. From budget hotels to five star properties and home stays to boutique resorts, there is something for every traveller. There is a growing awareness of international hospitality standards and people are demanding high quality services in hotels and restaurants. Social and digital media also gives them a platform to review offerings and express their dissatisfaction. There are several international brands and chains that have entered the local market. And with competition being high, customers are spoiled for choice.

In terms of human resources, this industry experiences a high turnover of skilled people. Moreover, trained hospitality professionals are absorbed by many multi-national companies including banks and IT firms.

Embarking on a career in hospitality can be hugely rewarding. Being a service based industry; an aspirant needs to possess great people skills and the willingness to work hard in order to build a successful career in the hospitality sector. Being a people intensive sector, the hospitality industry is in constant need of people. However candidates opting for this sector have to go through a rigorous training programme to be able to cope with the exacting standards and its growing demands. One particular institute that offers several short term courses and a degree course in hospitality is the V. M. Salgaocar Institute of International Hospitality Education (VMSIIHE), Raia. The Bachelors of Science in International Hospitality Management is an intensive three year programme designed to equip students with all the necessary technical, operational and management skills required by the international hospitality industry.

Candidates who have passed standard 10 from a recognised board in India or any other country are eligible to apply for the three year degree course at VMSIIHE. The programme includes financial management, event management, an internship, research methods and mock interviews. All the courses offered at VMSIIHE are affiliated to the Goa University and the curriculum is focused on the demands of the industry. The state-of-the-art campus features a training kitchen, restaurant, and an attached training hotel, which ensures students are equipped with the right set of skills demanded by the industry. VMSIIHE places their students in starred hotels in India and abroad.

While the opportunities are ample, students need to evaluate their aptitude for a career in hospitality before jumping right in. Candidate must be willing to work in various areas of operation as the profession may require that an employee be asked to work in management, food and beverage service, housekeeping, front office operation, sales and marketing, accounting or any other department depending upon the specific requirement.

Depending on their areas of interest and training, students can work in the areas of hotel and restaurant management, airline catering and cabin service, club management, cruise ship hotel management, hotel and tourism associations, forest lodges and guest houses, catering institutes and even set up an entrepreneurial venture of their own. With ample opportunities for advancement in this field, students that start careers in cafes, bars and lounges will soon find themselves on the fast track towards managerial levels which include taking up the position of a General Manager, Rooms Division Manager, Food & Beverage Manager, Sales & Marketing Manager, Chef and Restaurant Manager. Hospitality students also have an opportunity to build careers in various other sectors including the banking industry, IT industry, food chains, institutions, hospitals and industries that have their own cafeteria facilities and require hospitality professionals.

 

The hospitality industry overall provides a diverse range of experiences. It is often considered as one of the most exciting career avenues, but there is a lot of work and effort involved behind the scenes. However, with the positive growth of this industry, students with an inclination towards this career have a bright future ahead. 

 

The author is Professor Irfan S. Mirza, CHE, director and principal, V.M. Salgaocar Institute of International Hospitality Education (VMSIIHE)-Goa.

 
Communication Studies is an interdisciplinary subject with various applications in journalism, radio, creative writing, marketing and media management, among others. Most careers in communications tend to be highly creative but also highly volatile. Corporate Communication is one the few areas that, in addition to engaging creative communication techniques, provides career stability too.

What is Corporate Communication?

 

Most corporate structures require a communication wing that handles all internal and external communication. Internal Communication of a company refers to the maintenance of a work culture and employee communications; it often interacts with Human Resources. Clear channels within the company, between the wings and their hierarchical structures are maintained through well-planned and thorough internal communication practices.

 

External communication usually refers to public relations (PR).  Social media marketing and web content management are recent developments in this area. The PR department of most firms is responsible for a major chunk of the Corporate Communication responsibilities. The company media spokesperson is usually a part of this department. The PR professional is also given some HR duties, like arranging events for the employees.

 

Besides internal, government and media relations, Crisis Communication is among the primary responsibilities of a firm’s communications wing. Crisis Communication refers to communication practices that minimise threats to a company’s image, its employees and the public.

 

Recently, Nestlé had a PR nightmare after “Maggi Noodles” failed FDA’s food standard tests. In this case, Nestlé kept their customers informed about the situation via Twitter and subsequently recalled several batches of their product. Eventually, Nestlé did restore its brand name.

Other, more serious, crises such as a natural disaster or a fire have severe consequences that are to be dealt by the communications wing. The 26/11 attacks at the Taj Mahal Palace in Mumbai was a sensitive crisis with high stakes due to the nature of its threat to public safety. Harvard Business review, among other organisations, wrote to commend the hotel’s response to this crisis and praised its work culture and communications practices that helped minimise the damage and casualty. 

 

In circumstances like these, announcements, press releases and clear communication channels within the company are required to face the crisis.

Skills Required:

 

In addition to an excellent command over English, good inter-personal skills are a must for anyone who wishes to make it big in a corporate communication career. An average day of a communication professional is spent largely in dealing with people and networking; thus people skills are non-negotiable when it comes to communications. One must develop a passion for public speaking, writing and research in order to be satisfied in this industry. An in-depth understanding of social media, blogging platforms and search engine optimisation is preferred in candidates. Interdisciplinary skills in marketing and human resources also come in handy.

 

The primary prerequisite skill for any individual choosing this career is an ability to write; one must be able to express an idea with clarity and brevity to create impact. Besides having basic grammar and vocabulary skills, a Corporate Communication professional must be proficient in their industry-specific jargon.

 

An inherent interest in current affairs and trending stories will always add to any student’s potential, however, it is a requirement in this field. Being inquisitive and up-to-date with news creates a basic foundation for any PR/Corporate Communication professional. Other substitute skills include event management, lobbying and presentation skills. A certain level of expertise in film making, photography, and illustration is also appreciated by corporates.

 

Why study Corporate Communication?

Backed by digital reforms, the startup culture is growing in India and with it the need for corporate communication professionals is growing too. According to the Economic Survey of 2015-16, “The number of active investors in India increased from 220 in 2014 to 490 in 2015. As of December 2015, eight Indian startups belonged to the 'Unicorn' club (ventures that are valued at $1 billion and upwards).” With efforts being made to bring in foreign capital into the country, more companies are expected to open their base in India.

On the website of India PR and Corporate Communications Awards, Rashmi Soni, head of Corporate Communications at TATA Vistara writes, “This is a great time to be a communication practitioner in India. The world’s eyes are set on India’s vibrant consumer market replete with new brands, inspiring startup ventures, new acquisitions sprouting every day. With each development – strong communication strategy and novel marketing ideas are required to connect with the stakeholders.” Thanks to a growing nexus of businesses and shifting trends in media, communication is a growing field in the corporate world.

Where to study Corporate Communication?

Most students pursuing a Corporate Communication career first complete an undergraduate degree in Journalism, Mass Communication, English or Business Administration and then opt for a specialised post-graduation. The Indian Institute of Mass Communication offers a Post Graduate Diploma in Advertising and Public Relations. A course with the same title is offered at the School of Broadcasting & Communication, Mumbai; this is a Master’s Degree instead of a diploma. The Xavier Institute of Communications offers a specialised Post Graduate Diploma in Public Relations and Corporate Communication.

 

Remuneration

According to payscale.com – an online salary/compensation information provider – a Corporate Communication manager earns an average salary of Rs.6, 22,095 per year. The survey and research website also states that experience is a big influencer in this field and adds to one’s salary dramatically. A company review and job search website, Glassdoor, conducts online surveys where employees submit their approximate salaries. A litst with 13 anonymous submissions from Corporate Communication professionals (from companies including Wipro and Deloitte) records approximate salaries in this career. The lowest approximation is Rs.2, 88,000 per annum and the highest is Rs.36, 35,000 per annum.


-----Sharada Satapthy, a student from Mount Carmel College, Bangalore, currently interning with EducationWorld.

 
The career opportunities in the field of cosmetology is boundless as everyone wants to look good and attractive and it is the cosmetologists who can help them achieve their desire. A career in cosmetology can take to a variety of professions in the beauty industry. Cosmetology is the study of beauty treatment.It is the medical science which focuses on making people look good. Cosmetology comprises many branches which include treatments for face, hair, body, beauty therapy and overall health care.

In India, cosmetology is turning out to be a multibillion-dollar industry with scope for a huge amount of employment opportunities in beauty culture. A cosmetologist provides beauty services that include cosmetic care for hair, skin, and body. The field of cosmetology includes various occupations such as hair stylist and hairdresser, beautician, skin care specialist, aesthetician, and nail technician, among others.

Scope:

The career possibilities in the beauty industry is never-ending. The industry offers various careers for these professionals to grow and excel. It is a beneficial career option with earnings increasing with experience and reputation. Well paid jobs are offered to trained cosmetologists in high-end salons, beauty parlors and in luxurious hotels/resorts. Television and film industries always need makeup professionals. Also, they are always in demand in the world of fashion. Other options are authoring books on beauty, being an image consultant or a teacher.

Skills required:

Clients depend on the skills of their cosmetologists to make them look their best. This considerable amount of trust requires a cosmetologist to be educated, stylish and authoritative. Having the right qualities is what will make or break a career so schooling and a license are must for cosmetologists.This profession seeks for a set of skills that every cosmetologist should hold such as:

-Good consultation and communication skills.

-Creativeness

-Stamina

-Dexterity

-Understanding of the effects of different beauty products.

-Proper knowledge about Physiology of the skin, hair and nails.

-Correct knowledge of Chemistry of color and color theory

Eligibility

To make a career in the industry, you will need to attend a cosmetology school and be atleast 16 years of age. The field of cosmetology does not require any former formal qualifications. There are various diploma and other brief courses with the option of advance specialization in diverse fields like beauty therapy, makeup, hair styling, massage, nail art, facials, tattoos, aromatherapy, trichology, electrolysis, and herbal beauty care. Many women vocational and polytechnics institutes offer recognised courses in beauty care/cosmetology.

-Diploma Courses (6 month to 1 year):
-Diploma in Cosmetology
-Diploma in Makeup
-Diploma in Hair Dressing
-Diploma in Fashion Media Make up
-Certificate Courses (3 to 6 Month):
-Certificate Course in Herbal Beauty and Therapy
-Certificate course in Beauty Culture
-Certificate Course in Massage Therapy

Master Courses (1 year)
PG Diploma in Cosmetology (PGDC)

Remuneration

Cosmetology has emerged as a completely new field, flourishing at an amazing speed in recent years in India as well as in foreign counties. Subsequently, there has been a phenomenal rise in demand for skilled professionals in this field. A trained and licensed professional in cosmetology can expect a starting salary of Rs 50,000 per month with a cosmetic setup.

Top colleges/universities in India for Cosmetology:

National and Regional Vocational Training Institutes for Women (Ministry of Labour, Govt. of India) in Delhi, Noida, Allahabad, Mumbai, Kolkata, Vadodra, Hissar, Indore, Trivandrum, Tura. YWCA centers in major cities

Habib's Hair Academy, branches and franchises across the country

VLCC Institute of Beauty, Health & Management, branches across the country

Shahnaz Husain's Women's World International, branches and franchises across the country


The author is Dr. Naresh Arora, founder of Chase Aromatherapy Cosmetics and Skincare Institute