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Minerva Schools at KGI, one of the most innovative institutions in the world, announces the commencement of admissions to its undergraduate courses for the academic year 2017-2018. The online application form is free of cost and the selection will be based on merit. The last date for the submission of forms is March 15, 2017, for all courses.

Minerva offers an innovative undergraduate programme that combines four years of world travel with rigorous, interdisciplinary study. Minerva prepares intellectually curious, motivated and driven students, for success in a dynamic global future.

Accredited by Western Association of Schools and Colleges (WASC), Minerva provides students the opportunity to choose from five different majors – Social Sciences, Computational Sciences, Natural Sciences, Arts and Humanities and Business.

All classes at Minerva are intimate (with a maximum of 18 students), discussion based and active learning seminars.

Minerva students live in seven major cities – San Francisco, London, Berlin, Buenos Aires, Seoul, Hyderabad and Taipei – during their four years of study, developing the nuanced perspective and understanding needed in the modern global economy. At each of these locations, students participate in site-specific programs that push them to apply concepts learned in class to real-world scenarios.

The programming in each city deepens student’s understanding of the academic material and reinforces practical skills while cultivating vital character traits like empathy, resilience, and accountability.

The annual tuition fee at Minerva is US$ 12,500.

Details of the courses:
Majors - Social Sciences, Computational Sciences, Natural Sciences, Arts and Humanities and Business. All the majors are highly interdisciplinary and are appropriate for a wide variety of career paths.
 
Each of the six majors further bifurcate into five or six different concentrations for students to choose from. For instance, business majors can choose from New Business Ventures, Scalable Growth, Enterprise Management, Brand Management, Strategic Finance and Managing Operational Complexity.
 
Tuition Fee: $12,500 per annum (does not include living and travel expenses)
 
Last Date of Application: March 15, 2017
 
Founded in 2012 by Ben Nelson and former Harvard University dean and renowned psychologist Dr. Stephen M. Kosslyn, the Minerva Schools at KGI was set up to provide an extraordinary Liberal Arts and Sciences education to top students around the world.
 
In a growing technology-driven and industrialised world, increasingly people are forgetting the traditional crafts and moving towards new innovations. Due to this, the artisans are moving to alternative sources of income generation, for instance – daily wage labours and farming; and the art is losing its grip. Preserving and protecting the skills and knowledge of traditional crafts is a growing challenge. So it is desperately needed to revive the art and form and spread awareness about them in urban space. It should be a world where the handmade things are given the respect they deserve and the artisans are also recognised for their talent and effort.

To keep the traditional craft alive it is important for the artisans to understand trade fair and participate in the same, with an all round understanding of the profit and loss and pros and cons involved in the global market. If the artisans want to keep their art alive they need to interact with the consumers and tell them all about their work and meaning to it.

Since the craft sector is the second largest employer in rural India after agriculture, it is a source of supplementary income to the seasonal agricultural workers, who have limited alternative employment opportunities in the villages. According to the research of  students of IMS Design and Innovation Academy, many artisans and crafts act as a secondary source of income in times of drought, lean harvests, floods or famine. Here, the most significant point to note is that crafts provide a large arena for rural women to be gainfully employed and sustain livelihood for their family. An example is the women of Kishinnda Trust in a small village (Anegundi) of Karnataka who are producing “Paper” and other items made by Banana trees and their leaves in their free time.

Craftsmen these days are bringing the mixture of old and new designs to strike a balance between the avant-garde and the traditional. Through this blend of different forms of craft, the traditional craft somewhere has hope to shine. To bring back the art in the market, the craftsmen and the artisans needs to understand the market and its promotion strategies. They need to understand their space in the global market and then fixe the price of their products. Several artisans have lost their source of livelihood because of lack of money and material. In Gujarat, the famed Kalamkari craft is fading into oblivion because of non availability of material and the artisans turning to more profitable avenues of earning their livelihood.

To revive the traditional craft forms and also to solve the problems that are faced by the craftsmen and artisans, serious steps should be initiated. At both the rural and urban levels, workshops should be organised that enhance the skills and also the knowledge of the people such as skill showcase, design education, creative and product development workshops followed up with pricing, marketing, branding, micro-finance etc. These workshops help the artisans to eradicate the communication gap and encourage dialogue. They also help spread awareness on traditional art forms.

These awareness programmes will also initiate collaborations between the artisans and the urban designer and brands to explore opportunities together. Through such initiatives, we can save our traditional crafts and promote them nationally and globally.

The author is Neha Jain, senior faculty in Interior Design Department of IMS-Design & Innovation Academy (IMS DIA), one of the leading Design institutes in the country.
 
India has over 3500 B-Schools but only a handful are recognised across the globe. On the other hand, the top 30 American and European B-Schools have established a reputation across the world. These schools offer their students a strong dose of ‘Character Building’, besides teaching them Business Management. Corporates insist that the young people they recruit as executives, must be imbued with the right values. This helps students to understand that corporate life in today’s ‘VUCA World’ is tough and also requires perseverance, agility and discipline, besides the domain knowledge. This enables the top global B-Schools to radically transform the thought processes of the students and differentiate themselves significantly from the crowd.

Another aspect which corporates focus on is practising diversity during their recruitment processes. Several decades ago the author of this piece, met the top management of a leading company headquartered in Delhi. He noticed that 18 of the 20 top management staff in the company, were from North Indian states and there was only one woman vice president. The best companies have since started taking affirmative action, towards establishing a diverse managerial team. The best B-Schools also ensure that they get students from across all the Indian states and have been consciously working towards improving the gender balance, in the students they enroll. The elite B– Schools have now also stared enrolling students from Europe, UK and the USA. This certainly helps to enhance the diversity factor and the students get a better understanding about global markets, as they interact with students, from different continents.

There is another important aspect on which the best B-Schools have started focusing. They ensure that at least 80 percent of their faculty have served in top-management positions, in leading companies. It is only when managers have served in top management, do they develop a holistic understanding of how the different Business functions – Marketing, Finance, Human Resources, Operations and Strategic Management, collaborate towards achieving success, in today’s highly competitive market place. Only such faculty, drawn from top management of global enterprises, can imbue the students with ideas, which enables them to develop a superior understanding, about the business world. The best B–Schools have started ensuring that they select faculty, who can deliver a better understanding of business processes, which distinguish the best global companies from the mediocre ones.

It is also important to ensure that the learning in a superior B-School is not limited to the classroom lectures from their faculty. The best B-Schools ensure that every month, they get a sprinkling of industry leaders of the best companies in the country, to come and interact with their students. When students impress these Corporate Head Honchos, during these interactions, they get invited for projects and internships, in these companies. This enables students to get a much better understanding of the challenges faced by industry, in today’s business environment. This will enable them to quickly start delivering superior value, in the organisations they join, soon after earning their MBA degrees.

Finally, the intelligent business leaders, across all continents have accepted that protecting the environment, is a critical need, if we have to save the Planet Earth, for the generations to come. This message has been learnt, by the best B-Schools, as well. As such they ensure that students are imbued not just with traditional functional knowledge, but they also participate in lectures and dialogues on Green Marketing, Green Finance, Green Manufacturing and Green Human Resource policies and practices. Students from ‘Green Business Schools’ are therefore getting better placement opportunities, then the ‘Run-of-the-Mill’ MBA Schools as they are sensitive to the environment and display their sensitiveness to the triple bottom line, which is Profits, Environment and the Society at large. It is clear to most businesses that consumers of products and services will vote with their wallets significantly in favor of companies that are contributing towards making a carbon free environment.

The best B-Schools in India have been focusing on all the above aspects which is enabling these institutions to deliver quality managerial talent to organisations in India and abroad.

The author is Gurdip Anand, chairman, Universal Business School.
 
In this digital age, communication and visual storytelling are accomplished through the use of computers to create interesting graphics, animated characters, and realistic special effects. Today, animation and graphics designing has boundless scope for those who love creating magic. Despite the recent global economic crises, animation and graphic industry across the world has continued to grow at a rapid pace. In India despite its late entry, these two industries are on the path of expansion and ready to experience an extended period of boom.

Sometimes, the field of animation is misunderstood with cartooning. Cartooning is basically drawing caricatures of characters with some distinct delicacies to make the character evoke a sense of comedy. Moreover, animation is the art of breathing life into these characters. Animation is the art with which lifeless objects are brought to life with the help of various modern computer based sequencing techniques.

A Graphic Designer is the one in-charge of the visual communications of a product. Graphics designer works with images as well as text in order to design and create visually appealing elements including logos, brochures, advertisements and websites. In order to create these, a graphic designer will work with a variety of images including paintings, images and digital media. A graphics designer work rotates around meeting with clients to understand the scope of the assigned project. They may also need to work on brief of art director, also work upon the various aspects of achieving the desired design.

Sector Overview

Animation and graphic designs are visual communication. There are a huge number of career opportunities available to graduates of degree programmes in animation, video graphics and special effects. They may work in advertising, publishing, web design or the movie industry. Many go on to become animators, graphic designers and art directors.

Animators work in a wide range of industries to state stories or marketing concepts through visual media, digital graphics, animation, or special effects. Animators are usually expected to have freehand art skills as well as the skill to use computers and other technology to create 3D models, storyboards, and computer simulations. They who work outside the entertainment industry are typically employed by related businesses or advertising firms to communicate promotional messages.

Generally, graphic designers are given a brief, like name of a particular state and the problem that needs to be solved, or a specific result that needs to be achieved. The challenge is to collect all the information and analyze it to make out with the best possible solution which can be conveyed via animation or image. The success of a good design is decided not just by how pretty the design looks, but also if it could convey or solve the message to the audience.

To communicate messages graphic designers use a wide range of visual mediums via fonts, shapes and colors on print design, social media and websites. A good graphic designer has strong marketing and interpersonal skills, in addition to an eye for details and strong knowledge of electronic media packages. Unlike western countries where designers specialize in either vector art or graphic content design for web – here in India companies look for an all-rounder. Often an Indian designer is skilled in photography, imagery, colors, textures, patterns, graphics, animations etc.

Skills

These professionals spice up the website and content ultimately means more engagement and converted viewers who will spend longer amounts of time on your site and come back more often. To become a best in these fields one need to be highly skilled. They need to have a creative mind and a lot of knowledge about the technology and its use. These profession calls for a set of skills that every, such as:

An innate artistic ability with good visualisation
Have a feel for movement and timing
Possess creative and artistic qualities, along with the appropriate technical skills
Good computer skills
have observational skills and acting talent, for character work
Communication and interpersonal skills
Team spirit and coordination ability
Pay close attention to detail
Be able to take direction
Good knowledge of designing softwares

Eligibility

To pursue a career in animation, the first step is to get a graduate degree or diploma in animation. To get a graduate degree in animation is not very common in India yet. At present, very few institutes offer this course. On the other hand, there are many institutes that offer diploma courses in animation. To step in the animation arena, a Bachelor in Fine Arts (BFA) is a very important course. A bachelor’s degree in animation and the BFA are three-year courses while the diploma course in animation varies in the range of six-months to one and a half years. For pursuing a degree or diploma in animation, the eligibility criteria includes a 10+2 from a recognised board with at least 45 percent marks.

Specialised training is required to become a good graphic designer. Students aspiring to be a good graphic designer must have a fondness towards art work. One has the option of either choosing diplomas. You can also make your way towards post graduate diploma programmes in graphic designing after completing your Class XII or graduation. Those holding a Bachelor’s in Fine Arts (BFA) degree can also apply for the course.

The courses impart training in software used in graphic designing, and enhance the artistic talent of the person as well. It will expose you to audio-visual media, electronic media, publishing, printing, manufacturing, as well as film and animation. Besides theory, hands-on experience in all aspects of media would be offered as part of the course.

Career Growth

Animation is one of the fastest rising career options in our country today. The need for more skilled animators has brought about a rise in job opportunities and ascended the demand for animation as a profitable career option. The demand has exceeded the supply as the animation industry requires more than 30,000 professionals every year. Whereas Graphic designers are required in so many industries like Print Industry, Advertisement industry, Web designing industry etc. New designers must be aware of tools such as Gimp, Photoshop, Flash, Fireworks, Dreamweaver, Blend or more. But in 3 – 4 years of experience a designer career comes to a standstill, unless you are assisting or working as an art director or you have highly creative mind. Unlike a career in programming where there are various layers like programming, project management, analysis – designing is more of an individual genius than team work.

Remuneration

Animation is a satisfying and profitable profession and is attracting youngsters. Professionals new to this industry usually work in the capacity of junior animators in animation studios and production houses. The initial pay package of these animators can be in a range or Rs. 10,000 to Rs. 15,000 per month.  In the span of three to five years one can become a senior animator and command a monthly salary of Rs. 30,000 to Rs. 40,000. If one is really creative and have been a part of some innovative projects you can bag a pay cheque in excess of Rs. 55,000.

On the other hand, Graphic Designer salaries vary greatly, depending on a host of factors such as skills, creativity and the most essential - experience. Skills that are associated with high pay for this job are Adobe Acrobat, Adobe Flash, Illustration, and Adobe after Effects and Design. Experience has a moderate effect on income for this job. A Graphic Designer earns an annual average salary of Rs 258,701. Most people move on to other jobs once they have more than 10 years' experience in this field.

The author is Anaik Singh, Head of Department, Interactive Animation and Graphics at IMS-Design & Innovation Academy, one of the leading Design Institutes in the country.