Apeejay organizes annual lecture on phenomenon of social media

September 18, 2012

Apeejay School of Management & Apeejay Institute of Mass Communication jointly organized an annual lecture on September 3 on ‘Phenomenon of Social Media and its relationship with the Brand’ at Apeejay Campus in Dwarka. The lecture was delivered by Santosh Desai, marketing guru, MD & CEO, Future Brands India Pvt Ltd. This was an effort to equip the students with the latest tactics of social media with an emphasis on digital media.

Ashok Ogra, director, Apeejay Institute of Mass Communication & Deepankar Chakrabarti, dean, Apeejay School of Management, were also present on the occasion.

Sharing his views on the ‘Phenomenon of Social Media and its relationship with the brand’, Santosh Desai said, “Social Media is a dominant medium and when the dominant medium changes, the world automatically changes. Social media can neither be avoided nor be tamed.”

Emphasising the power of social media in the contemporary times, Desai further opined, “Social media immortalizes our thoughts. In the field of social media, everybody plays the role of content creator but in actual terms it is about what people are really interested in. Mass will only rely on the information which arrests their attention. This is why, ideas are considered important in social media. Hence, social media is a revolution; it lends democratization to the masses by giving them voice.”

Talking about the brands, Desai quipped, “Brand is what a brand does. Brands are no more nouns now but are considered as verbs. Brands, therefore, need to stick to their promise and thereby perform.”

Concluding the lecture session, Ashok Ogra announced that the institute will arrange such lectures of relevance by prominent personalities on a monthly basis. The next lecture had been scheduled for September end by L.V.Krishnan, CEO, TAM Media Research on ‘TRP Rating Controversies’.
Founded in 1967 by Satya Paul, illustrious industrialist, educationist and philanthropist, the Apeejay Education Society (AES) stands out as one of the premier non-profit education groups in the country, well known for its commitment to its students and to quality education of global dimensions.

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