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Avantika University reaches out to Design aspirants in Design-Meraki 2017-18

November 23, 2016

Ujjain based Avantika University – India’s first design centred university promoted by Maharashtra Institute of Technology (MIT), Pune – participated in Design Meraki 2017- 18 held in Bhopal, Madhya Pradesh on November 22. Design Meraki witnessed participation from curious aspirants to learn more about design industry. Through this initiative, the university reached out to aspirants who are inclined towards Design as a career and are preparing for the Design entrance examinations.
With an objective to offer a peep into the minds of the designers, Avantika University conducted an experiential learning workshop with over 100 Industrial Design aspirants. Industrial Design is a process of design applied to products that are to be manufactured through techniques of mass production. The workshop included hands-on and practical learning opportunities to prototype ideas and showcase creativity for the participants. They were exposed to problem-solving techniques, by learning the ideology of ideation. The session offered them with a deep dive into the design process by solving challenges that made the participants understand the world of Design and Design Thinking.

Addressing the participants, Professor Sanjay Jain, director, Design Education for Avantika University, said, “Design is not just a proprietary professional skill but a life skill. To help you acquire this skill the best teachers are 5Ws (Why, What, Who, Where, When) and 1H (How).” Prof. Jain presented Avantika University’s unique learning approach to aspiring students and their parents. Through his dialogue, he offered a reflection on the various facets of design as a discipline, its applications and career progression. Professor Jain highlighted the focus of Avantika about how it can help develop student’s mind through a design-centred approach that lays prominence to synthesis over analysis.

Avantika University aspires to change the perspective of higher education. It aims to create the next generation of Design Thinkers and leaders who will drive innovation and  to reset the learning pedagogy.

An MIT Pune initiative, Avantika is conceived and envisioned by Professor Vishwanath D. Karad, founder, executive president & managing trustee, Maharashtra Academy of Engineering Education and Research (MAEER), Pune. This endeavour is mentored by eminent educationist Dr. Sanjay Dhande – former director IIT Kanpur and supported by a team of passionate design and engineering professionals and academicians.

Based in Ujjain, Madhya Pradesh, Avantika University is India’s first design university, driven by the spirit of design thinking. It blends a unique academic model that offers an integrated and immersive approach. For more information, please visit

Maharashtra Academy of Engineering Education and Research’s (MAEER) MIT Pune is India’s premier institute of higher learning and it is one of the first private Engineering institutes set up in Pune, Maharashtra.

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