After successfully offering digital marketing and coding programmes to over 20,000 students, Mumbai based IIDE (Indian Institute of Digital Education) has recently announced the launch of its School of Design. The six month Design programme aims at training aspiring digital designers in making great designs that can be put to work. Admissions are currently underway for the the first batch that will commence at IIDE’s Andheri campus in June 2019.
Having seen its students successfully placed in eminent digital marketing agencies, IIDE came across a common requirement – the need to understand Design, which eventually paved way for the launch of its School of Design.
The vision of the IIDE School of Design is not to create designs that only look good but instead to create designs that work and help solve real life and business problems. This approach to design in turn empowers the designer to have a larger role in the marketing process.
The course is curated by Meherzad Karanjia, IIDE’s chief learning officer, who started his design journey with Ebay and worked on designing one of the first ecommerce shopping carts in India. The first look of Quikr and Pepperfry were also designed by Meherzad. The School of Design faculty comprises experts from the industry including Akshay Gurnani, Urvi Shah, Parag Gandhi, Anish Raul and Sohil Karia.
The six-month Design course is divided into three stages. The first stage focuses on the basics where the students learn Sketching, the Role of Design, the important Design Elements and the Art of Referencing. This allows the student to build a strong understanding and base in design. The second stage, which guides the student to explore their learnings in Design, focuses on topics such as Design Thinking, Creating Layouts and Photography and they also learn the software required to get their vision to life.
Besides, the School of Design will also introduce its students to the world of User Experience (Function) and User Interface (Form) wherein one can learn to make websites and app layouts which are both user and search engine friendly. The course also has a module on Motion Graphics to equip students with the knowledge and skills required to create visually stunning video content for today’s social media platforms.
This helps groom designers not only for UI and UX fields but also acts as a wholesome opportunity for someone looking to step into the field of Design.
More importantly, students will have the opportunity of working on live projects / assignments while they learn. This helps implement the knowledge gained from the course for solving real client briefs.
Comments Karan Shah, CEO and founder of IIDE, “Today there are coders and digital marketers, both have independent tasks however they are incomplete without the participation of a designer. The designer turns the subconscious communication to paper, thus achieving the desired end result. What IIDE aims to build, with its experience and the expert faculty on board, is an abstract mindset that could juice up its students creativity and a level of understanding as to what a client needs, hence, giving the best result possible. Thus follows IIDE’s course in School of Design.”
Applications to the programme are now open at https://iide.co/school-of-design/.
Promoted in 2016 by Karan Shah, IIDE has established 14 micro centres across Mumbai, three city campuses at Andheri, Mulund and Churchgate each, and has trained over 15,000 students over the past three years. Please visit www.iide.co for more details.
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