It goes without saying that technology has enabled unprecedented changes in every possible field. The world we live in, devoid of machines would probably look like Christmas without the lighting.
As of late, experiential marketing has lit up the scene with its innovative approach that every now and then sends shockwaves in the market. That’s what it does, it delivers. It has managed to infiltrate most avenues and industries so far. So let’s discuss experiential marketing’s contribution to education and healthcare.
Teaching is a visual experience and what better way to impart precious knowledge than to be able to live it as opposed to simply reading it. Kids respond better to moving images coupled with stimulating sounds and content. Experiential marketing allows kids to recall a certain experience when they are adults, in a much more efficient manner in comparison to text from a book. Eduboards with their interactive teaching technology have already made their way into classrooms of kindergarten schools. The content is designed in a way that feels like storytelling.
Paint, brush, canvas, artist. These words flow like paint. But stepping out of a 2D painting and bringing the canvas to life is the future. The combination of a virtual reality headgear along with two hand-held joysticks are sufficient to create a three dimensional work of art not bound by the constraints of a physical piece of canvas. Its mesmerising capabilities are unchallenged and applications are limitless. Experiential marketing indeed is a canvas where the ink never ends.
Virtual reality has proved to be a blessing for the medical industry. Autism is a progressively degrading disorder that has no cure known to mankind. But there have been multiple efforts by researchers to improve the lives of people affected by it. Virtual reality with the help of equipments can detect the neural signals in the brain when they are subjected to various situations in the virtual world. This is very helpful in order to understand the behaviour pattern of the patients with autism.
The main advantage that virtual reality brings to the field of medicine is surgery. Surgery is an extremely tricky and sensitive process. It is important when a surgeon steps into the operation theatre is well versed with the basics of the procedure. There is no room for mistakes. Medical colleges have been finding it increasingly difficult to mimic the experience of a surgery. On-the-job training is the only option but experienced surgeons cannot spare the time to coach them. Virtual reality not only replicates the entire situation, but with the right kind of programming and tools can let the surgeons interact with the simulation, giving them the much needed familiarisation that is required around critical surgical equipments.
Vlogging (360 degree cameras)
Vloggers are not exactly the first thing that comes to someone’s mind when we discuss experiential marketing. But some vloggers provide educational content that can be accessed via virtual and augmented reality in order to make the learning experience effective. Say, you are a student of travel journalism and the best way to learn about travel is to travel. But time and monetary constraints discourage a student from stepping out of their university and being experience every destination first hand. Travel vloggers, travel regularly, to local and international destinations. Some use basic action cameras, mobile cameras but some use 360-degree cameras to get an immersive feel of the entire destination. View the video on a virtual reality headgear or a 270-degree screen and the experience is the closest one can get to in comparison to actually visiting the place.
Sculpting is sacred. Pottery, sculptures, craft, the methods are endless. While the imperfections of a sculpture make the artwork unique and rare, some interpretations do not need to be so tedious. 3D printing is a way to be unique without investing the kind of time that a traditional sculpture requires. The 3D printer articulates the imagination of a sculptor, allows them to be more creative or make the 3D model a platform on which they can build further. Shapeways being a popular brand in this field that has been able to bring down the cost of these printers in order to use them on a regular basis.
Driving school simulations
Driving has increasingly become difficult to learn in physical environments and with so many countries having space constraints, strict laws, they would rather have you learn how to drive in your backyard as opposed to a public road. This is where a simulation becomes extremely helpful. A simulation with the actual controls that mimic a vehicle, with a pre-programmed set of real-life situations installed increase a learner’s awareness. Emirates Driving School in Dubai has employed this for quite some time to train amateur drivers in obeying the strict traffic laws of Dubai.
Authored by Parveez Nasyam, CEO & managing director, Xenium Digital.