Mumbai headquartered Kokuyo Camlin, India’s premier stationery brand, true to its commitment of creating innovative ways of making learning fun and better for children through its products, launched the ‘2 in 1 Geometry and Pencil box’ at KidZania, the global indoor theme park at RCity Mall, Ghatkopar, Mumbai. Satish Veerappa, CEO, Kokuyo Camlin unveiled this first-of-its-kind product which can prove to be very useful for the children.
The ‘2 in 1 Geometry and Pencil box’ is an ergonomically designed, sleek yet tough transparent geometry cum pencil box made out of high quality unbreakable plastic with slots for pencils and geometry instruments organized in separate compartments and at the same time offering space for more components. At a time when the kids are overburdened with heavy school bags where there is a jostle for space, this product comes as a blessing as it will reduce the space taken in the bag and will serve the purpose of both – geometry and pencil box. The MRP of the product is an affordable Rs.200 per piece. The product is a result of intensive research the company has undertaken with children and teachers for the last two years, which led to the strong consumer insight and product development.
Commenting on the launch, Veerappa said, “It gives me immense pleasure in launching the 2 in 1 Geometry Box. This innovation has been an outcome enabled by inputs from academia and the students who regularly use the geometry box. We believe that this product should not only aid kids in their curricular work but also overcome inconvenience of carrying two boxes almost every day.”
An equally elated Saumitra Prasad, chief marketing officer, Kokuyo Camlin said, “Our team has always maintained a strong connect with children and teachers to get valuable dinsights and we are delighted to launch a product which should redefine the category of geometry box, and most importantly give delight to our consumers”
The products will be made available across the country in the coming weeks before the big school season starts.
Formerly known as Camlin Limited, Mumbai headquartered Kokuyo Camlin Limited is a pioneer in marketing and selling of art materials and stationery products under the flagship brands ‘Camel’ and ‘Camlin’.
Posted in Corporate
