progenitor: Achin Bhattacharyya

EducationWorld November 2019 | People

Achin BhattacharyyaKolkata-based Achin Bhattacharyya is the founder and CEO of (promoted by ABJ Eduventures Pvt. Ltd in 2018), a digital content portal that enables children to learn subjects in their syllabus subjects through engaging videos and text notes. Since its launch a year ago, the portal has attracted more than 600,000 views, and its app has been downloaded 75,000 times with 64 percent downloads emanating from rural and peri-urban habitations. Currently, an average 10,000 students are active on this platform everyday.

Within the company, Achin Bhattacharyya plans strategy and develops content for the portal while co-founders Shubhayu Roy, an engineering and management alumnus of Bangalore and Manipal universities with work experience in multinational companies — L&T Construction, OnMobile (Africa) and Perform Group (UK) — supervises technology management and marketing. Abhishek Dutta, a chartered accountant with a GE and Genpact background, manages systems and processes. The platform is bootstrapped and supported by a team of 100 professionals.

Newspeg. In July, launched customised content for children in schools affiliated with the Uttar Pradesh and West Bengal state examination boards. The content is bilingual — English, and Hindi and Bengali respectively — to simulate familiar classroom experiences for K-12 students of these populous states.

History. A chartered accountant with an M.Com degree from Calcutta University, Bhattacharyya began his career in GE (India) in 2004 followed by stints with blue-chip management and accounting firms PwC, KPMG and Deloitte.

“During my 13 years in industry, I travelled across the country and became actively aware that children in small-town and rural India are cruelly deprived of good quality school education,” he says. This epiphany prompted Bhattacharyya to quit his high-flying corporate job as director of Deloitte and conceptualise and eventually launch

Currently, content is available to students and teachers free-of-charge. In future, Bhattacharyya plans to introduce an affordable, flexible pricing structure of Rs.500 per subject per month with students free to choose subjects in which they need supplementary education.

Direct talk. “ offers students mobile-first self-learning environments. It is available as a mobile app and our website can be accessed on any digital device, anywhere. Learning content is offered in audio-visual as well as text formats. Our exhaustive notes and question banks offer further preparation aid to students. Cell phones are far greater in number than brick-and-mortar schools and offer never-before opportunity to children to access high-quality education content. Our platform can democratise quality education and make it accessible to all,” says Achin Bhattacharyya.

Future plans. With high aspirations for Notebook, Bhattacharyya believes his team’s brain-child can transform into India’s largest edu-tech portal and a one-stop-destination for all types of self-learning needs. “The market for education content in India is almost limitless given our 480 million child population. Our mission is to make high-quality enabling content easily accessible to all who need it,” says Achin Bhattacharyya.

Fasten your seat belts!

Baishali Mukherjee (Kolkata)

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