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OnlineTyari reaches out to students in rural India with O2O strategy

June 15, 2018

With the education sector seeing major changes in the recent past, OnlineTyari, India’s leading web and mobile app platform providing comprehensive online test preparation solutions for competitive exams, has come up with yet another initiative to transform the country’s education sector. The platform has recently launched experiential centres in Jaipur and Patna that enable students to take offline mock tests and get their doubts cleared before writing any public competitive exam.
OnlineTyari has adopted an O2O (Online to Offline) strategy by roping in some of the best local coaching institutes, independent tutors, and publishers who will provide students with a simulated experience before writing the actual exams. Since OnlineTyari was initiated in Jaipur and has a strong existing network within the city, umpteen centres already followed the platforms module, test preparation e-books and study material for coaching. Patna, on the other hand, is a leading centre for aspiring candidates preparing for government jobs, hence a centre in the city.

Commenting on the launch of the experiential centres, Bhola Meena, co-founder & CEO, OnlineTyari, said, “OnlineTyari is all about bringing the youth of the country on a platform that will help them prepare well for their dream jobs. By using the online-to-offline and offline-to-online strategy, we are ensuring that students struggling to get digital access or the best study material and preparation tips outside metro cities do not suffer. We want to prepare at least 1 million monthly test takers by March 2019, who successfully get a government job using our platform. We aim to be a candidate’s partner during their whole preparation cycle. With over5 million users on OnlineTyari, we get abundant requests from users looking to better their preparation; therefore a foray into experiential centres.”

A significant number of students while preparing for the exams in remote locations still don’t have access to computers. They do not know what giving an online examination is like. To address this problem, OnlineTyari plans to launch experiential centres in 12 Indian cities by the end of this year.

“Experiential examinations by OnlineTyari will focus on the development of more mock assessment tests and benchmark students’ performance at an All India level. Students will also get an actual feel of what it is like to give a competitive exam with similar students. They will be able to get their last-minute doubts cleared with the help of faculty, and better manage their time and stress that they might experience while appearing for the final exam,” added Rajveer Meena, co-founder & COO, OnlineTyari.

India’s leading web and mobile app test preparation platform OnlineTyari has been downloaded by 6 million students and over 7 million students have registered on it so far. To learn more, visit

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