Samsung India has launched the fifth edition of its pan India campus program Samsung E.D.G.E recently. The program enables the brightest minds from the top colleges of the country to work on real-life problem statements, interact with Samsung’s top leaders, and provide unique solutions to the problem at hand.

Key highlights of the program:

• Students from 20 campuses will participate in the virtual format of the event
• Top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions
• In 2019, Samsung E.D.G.E. witnessed participation from 3,873 students comprising 1,291 teams

The program consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in campus round work on a case study, submit, and present their detailed solutions at the regional round. At the end of the regional round, top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams

Ken Kang, President & CEO, Samsung SWA, “At Samsung, innovation is at the heart of everything we do and our quest with each program is to enable the young minds of India and provide them with platform to innovate. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real-life issues. As we enter the fifth edition of the program, we are hopeful of getting even more insightful solutions from students.”