Mumbai headquartered Talentedge, India’s leading interactive learning solutions company, recently announced its collaboration with Ahmedabad based MICA, India’s premier management school for strategic marketing and communication, to introduce a postgraduate programme in E-commerce Business Management. With the programme content and structure developed by MICA, students will be able to get a holistic understanding of the concepts, elements, business models and other dynamics of running a business in the online space. The 4-month-long programme will require the student to attend two classes of 1.5 hours each on Thursday and Friday from February 19, 2016. The course fee is Rs. 60,000 plus taxes.
Knowledge of internet technologies is not only imperative for those looking for a career in the digital arena, but for anyone who wishes to add value to his/her chosen career path. With more and more organisations leveraging the benefits of e-commerce industry, a comprehensive understanding of the space is essential to combat competition and stay ahead of the times. This programme is specially geared towards giving the students a 360 degree view of the e-commerce world by covering essential aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running operations, emerging global trends, applicable legal and regulatory framework. The programme content will be enriched with real-life case studies from OLX to enable better understanding.

Highlighting the significance of this new programme, Aditya Malik, CEO and MD, Talentedge said, “We believe in keeping education focused, updated and industry relevant. We are strengthening our partnership with MICA by launching our third programme with them in the ecommerce domain. The lectures will be delivered by MICA’s expert faculty and the insights will be supplemented with inputs from both guest lecturers as well as industry professionals. The study material will all be available on the Cloud Campus, complete with presentations, projects, case studies and assignments.”

Talking about choosing to partner with Talentedge, Dr. Falguni Vasavada-Oza, chairperson of Online Programmes said, “Higher education has to come out of the confines of a traditional classroom and reach where the student is. With this belief, we found a fitting partner in Talentedge. Their idea of replicating the real classroom experience on the virtual platform will allow us to re-interpret the student-teacher relationship by keeping it interactive, informative and engaging. We expect to equip all the participating students with a thorough knowledge of the e-commerce industry.”

Thanks to this new programme, students will be able to exploit Talentedge’s user-friendly interface technology – Direct to Device to attend classes. This will mean that they can study from the comfort of their home and even request for a recording of a particular lecture that they might have missed.

Set up in 2012, Mumbai headquartered Talentedge is an innovative learning solutions provider that creates tangible impact in an individual’s life.

Established in 1991, MICA (Erstwhile Mudra Institute of Communications, Ahmedabad) is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry government and community.