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Wiley India and ISB organise book launch event

August 20, 2014

Wiley India, in collaboration with Indian School of Business (ISB) organised a book launch event for its global textbook for Marketing Management, ‘Managing Marketing: An Applied Approach’, at ISB campus, Hyderabad, on August 13. The book was launched by the guest of honour, Professor Dipak C. Jain, the INSEAD chaired professor of Marketing, former dean, INSEAD, France and former dean, Kellogg Graduate School of Management, Northwestern University, U.S.
With its new age teaching resources, including The Marketing Toolkit, expert videos and audios, case studies, comprehensive assessment tools, etc., the book is an indispensable learning resource for students and a highly valuable reference for instructors. Dr. Siddharth Shekhar Singh, director Fellow Programme in Management & associate professor of Marketing, Indian School of Business and Prof. Noel Capon, R.C. Kopf Professor of International Marketing, past chair of the Marketing Division, Graduate School of Business, Columbia University, have collaborated to put together the cutting edge book.

Experienced faculty and researchers from leading management institutes, including ISB, Hyderabad campus participated in the event, where a stellar panel of speakers deliberated upon the topic, ‘Marketing education in evolving times’.  Ajit Rangnekar, dean, Indian School of Business, in his opening remarks at the event said, “The Indian School of Business is deeply focused on innovation, excellence and growth, at par with world’s top institutions. I congratulate Dr. Siddharth Shekhar Singh for his tremendous efforts in putting together a global textbook in Marketing Management, in collaboration with Prof. Noel Capon”.

Speaking as a panelist in the discussion, Vikas Gupta, MD, Wiley India said, “With this global textbook, Wiley is bringing world- class value to both Marketing Instructors & their students. Wiley is working closely with globally acknowledged faculty, researchers and practitioners to build sustainable learning solutions in professional education domain.”

Explaining the relevance of the book in the current context, Dr. Singh, co-author of the book and an ISB faculty, said, “Management education is facing tough times coping with dynamic industry scenarios. The book is very current in both its content and approach. With ‘The Marketing Toolkit’- the companion practice volume, we aim to promote hands-on learning amongst management students.”

Speaking on the occasion, the guest of honour Prof. Jain said, “I congratulate both the authors, Indian School of Business and Wiley for creating a remarkable textbook, which meets global standards in management education. The instructors would especially appreciate the ‘The Marketing Toolkit’, which is first of its kind teaching resource in the management pedagogy.”

Wiley India Pvt. Ltd. is the Indian subsidiary of John Wiley & Sons, Inc., a global provider of knowledge and knowledge-enabled solutions that improve outcomes in research, professional practice, and education. For more information, visit: www.wileyindia.com.

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