EducationWorld

AI becomes the new career counsellor

AI becomes the new career counsellor
Gaurav Bhagat, Founder, Gaurav Bhagat Academy

In 2025, artificial intelligence is no longer just a futuristic concept — it has become the everyday career coach, interview guide, CV expert, and industry matchmaker that Indian students have long needed. With traditional college career centres often underfunded or inaccessible — especially in Tier 2 and Tier 3 cities — AI is now emerging as a powerful and reliable companion for young jobseekers across the country.

AI-driven career discovery

Smart platforms such as LinkedIn AI Career Explorer, TCS iON Career Edge, and AICTE’s Career Portal are helping 

students identify potential career paths based on their strengths, interests, and academic performance. CareerHub India, a newer entrant with regional language support, is particularly targeting students from non-metro regions. These platforms uncover hidden career matches — from agritech and remote UX writing to product analytics — helping students explore sectors they may not have otherwise considered.

Pro tip: Most platforms are free or low-cost, requiring only a basic internet connection.

Virtual CV and interview mentoring

Students unfamiliar with corporate CV formats are now using AI tools like Rezi.ai, Kickresume, and Teal HQ to build profess

ional, ATS-friendly CVs. For interview preparation, platforms such as InterviewBuddy.ai and VMock offer real-time feedback on tone, responses, and body language — all accessible from the comfort of a student’s home.

This is especially critical for rural students who lack access to experienced mentors or formal coaching. These tools act as 24/7 virtual guides, building confidence and corporate readiness.

Localised access and language inclusion

India’s diversity is being addressed with tools like AI4Bharat (by IIT Madras), which provides voice bots and translation engines in multiple regional languages, making AI career tools more accessible. EnglishHelper’s ReadToMe supports spoken English learning and reading comprehension, targeting Tier 3 learners.

Mobile-first platforms like Internshala, ApnaJobs, and WorkIndia offer job access in local languages, helping break down linguistic and digital barriers.

EdTech + AI = job readiness

AI-powered learning platforms like Scaler, Masai School, and GUVI match student progress with job trends and link them with hiring partners. Programmes like TechSaksham (by SAP and Microsoft) focus on empowering girls and youth from smaller towns with both training and placement pipelines. Skill-Lync provides engineering students with job-specific upskilling aligned with fast-growing sectors like electric vehicles and core engineering.

These platforms have successfully placed students from small towns in companies like Zoho, Infosys, and Mahindra.

Global job access from anywhere

Platforms such as Turing, FlexJobs, and Outsourcely use AI to match talent with global opportunities in content writing, coding, customer support and more. Remote job listings on Internshala and Fresherworld now offer monthly salaries of ₹25,000 to ₹1,00,000 — ideal for those unable to relocate.

Superset is helping underrepresented colleges connect students with employers through AI-powered placement support.

Bridging the digital divide

To ensure equitable access, institutions and students must focus on:

The road ahead: fixing the gaps

Despite its promise, AI in career services still faces key challenges. Job-matching algorithms often contain biases that disadvantage women and minorities, perpetuating systemic inequities. Many low-income families struggle with digital literacy, limiting their ability to access or benefit from these tools. Unstable internet in remote regions further impedes real-time interactions.

To truly democratise opportunity, AI solutions must be multilingual, ethically designed, inclusive, and effective even in low-connectivity areas. Addressing bias and enhancing accessibility is essential to ensure AI becomes a tool for equality, not exclusion.

Conclusion: a more level playing field

In today’s AI-powered job market, students from small towns are no longer at a disadvantage compared to their metro counterparts. With smart tools, regional support, and ethical implementation, AI is reshaping how careers are built — making dream jobs more accessible than ever.

From metro cities to rural villages, your career journey can now begin with a single intelligent click.

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