3 Key learnings to improve your school’s admission process and convert faster

Priya Pandit School Success Manager at SchoolPad The new age teaching methodologies, updating curriculum to be in sync with the changing times and curating events that can engage and stimulate students are the backbone of every school. But equally important and of strategic importance is the admission process. The more simplified it is, the easier it is for the parents, translating into quicker admissions. The admission enquiry process for a school is one of the essential processes that fuels the entire system. Every school strives to quickly get its quota of admissions to keep growing and improving its educational initiatives and outcomes by investing more every year. In the last decade of working with schools and helping them manage their admission enquiries and admissions, apart from other processes, we have helped them evolve their admission processes and have made the entire process more effective and meaningful. Consolidating and summarizing our learnings from the last decade of working with schools, we figured out that with the increasing number of new schools coming up every year leading to intense competition, one differentiator that works like magic is the parents’ experience, right from their first interaction with the school which is usually the enquiry they make for the admission. The experience they get, not only after the child gets admitted to the school but even before that, can help position the school favourably in the parents’ minds. This experience can positively influence them and makes them believe in the school, which further helps them evaluate and decide on the ideal school for their child. Hence it is a no-brainer that schools need to build an exceptional experience for parents from the day they enquire about the school, whether online or offline and keep building on it organically. To help you build this kind of experience, we thought of writing this article and putting together the top 3 components of the admission process, which have helped schools significantly boost their conversions and build better brand perception. Working on these components will help improve your school’s admission process, make it more effective and create an exceptional experience for parents even before they get their child admitted to your school. Simplify your admission form and make it easily accessible: This is the first point of experience for the prospective parents where they show interest in your school and sign up for the admission process. One thing that generally ruins the experience at this point itself is the complexity of the process of filling in the enquiry/admission form. Make sure you get this right. It should be as hassle-free as it can be. Make your form more accessible by making it available online, in school or even acceptable through the post so that the parents can apply from anywhere and at any time. Simplify your form by breaking it into stages. Get the essential information in the first stage, and then at different points in the admission process journey, get the rest of the data. In a…