Careers after class 12: Sports Management

Industry: Sports and Management

What is Sports Management?

Sports Management is the field of business management dealing with sports and recreation. As sports has progressed from a recreational activity to a showbiz business, it has greatly increased the requirement and scope of talented managers, marketers, organizers in the past two decades. The sports finance today is a billion-dollar industry with a lot of scope for aspiring sports managers and people interested in the financial and economic aspects of sports.

Job Description

  • Responsibilities of a sports manager include creating and organizing schedules
  • Promoting clients through various forms of media and seeking endorsement deals
  • Handling and negotiating contracts
  • Maintaining positive public relations

Eligibility and Courses
Class 12

Any stream (Science/Commerce/Humanities) preferably with physical education subject

Under Graduate Courses

  • B.B.A./B.M.S. in Sports Management
  • Bachelor of Physical Education
  • B.A. in Sports Management
  • Sports Science |Sports and Recreation Management
  • Diploma in Sports Management

Career Profiles

Career Profiles Sports Management

Top Institutes for Sports Management courses

1. Nest Academy of Sports Management, Mumbai

Value for Money- 5/5

Bachelor Courses- B.M.S. In Sports Management

Tenure- 3 years


2. International Institute of Sports Management, Mumbai

Value for Money- 3.8/5

Bachelor Courses- Bachelor’s Degree in Sports Management

Tenure- 3 years


3. NSHM Knowledge Campus, Kolkata

Value for Money- 3.1/5

Bachelor Courses- B.B.A. in Sports Management

Tenure- 3 years


4. Indira Gandhi Institute of Physical Education and Sports Sciences, Delhi

Value for Money- 2.9/5

Bachelor Courses- B.Sc. in Physical Education, Heath Education and Sports

Tenure- 3 years


5. Centre for Management Studies, Jain University, Bengaluru

Value for Money- 2.1/5

Bachelor Courses- B.B.A. in Sports Management

Tenure- 3 years


Career Progression

Career Progression Sports Management


Pay Sports Management

Expert View

Jack Mills“To me, being an agent is a long-term relationship business. We are there for our athletes throughout the years, even after their career is done.”

— Jack Mills,
Capital sports advisor, American football agent


Abhishek Sharma“We look at different aspects when we scout a talent. We work with different scouts for different sports. We then do a stats check and background study on the player  and go chat with him/her when we realise there are certain qualities in the player which will help us to build a profile around the player. We want to have a long-term relationship with the player.”

— Abhishek Sharma,
Indian sports marketing agent, founder and CEO at Athletes Today

Also read: Ambassador unveils India’s first Indo-French dual degree program in sports management

Current Issue
EducationWorld June 2021
ParentsWorld June 2022

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