On December 12, Harvard Business Review (HBR) – a general management magazine published by Harvard Business Publishing – announced the launch of itsnew mobile-first digital product, “HBR AscendTM” (www.hbrascend.in). HBR, renowned for the best management content for leaders and managers globally, has developed this new product specifically for individual contributors in the early stages of their career as well as college students who will soon be joining the workforce. HBR AscendTM will provide content to address the needs of younger professionals including how to find their dream job, how to perform more effectively in the workplace, and how to get ahead in their careers.
HBR AscendTM, which will be available at an affordable subscription price, is presently accessible free of cost under an introductory offer for early users and registrants.
The new destination is built with a deliberate focus on offering bite-sized multimedia content such as short articles, videos, quizzes, and tools that are perfect for use on long commutes, in quick preparation before an important meeting, or during short breaks at work. Content found within HBR AscendTM will include topics like managing your career, working with others, communicating effectively, and thinking like a leader – skills that are essential for success in today’s collaborative environment and can help young professionals gain an edge at work.
Speaking at the launch event, Vinay Hebbar, senior vice-president, International at Harvard Business Publishing observed, “India has a large population of young professionals who are well educated, ambitious, and raring to make an impact in their workplaces. While they often have the business and technical knowledge, they typically still need to develop skills to manage themselves and their career, communicate effectively, and work with teams — skills vital to professional success and career growth. HBR AscendTM is our effort to serve this audience through a single, authoritative, and affordable product.”
Adi Ignatius, editor-in-chief of Harvard Business Review said, “We are truly excited about HBR AscendTM, which has several “firsts” to its credit. This is the first time in its 93-year history that HBR is developing a product targeted specifically at early career professionals and focusing on the needs of a regional market — India. This is also the first time that we have developed an offering outside the US, with local editorial presence, to bring in the local context into our content.”
Das Narayandas, Edsel Bryant Ford professor of Business Administration at Harvard Business School, senior associate dean for External Relations and Harvard Business Publishing noted, “HBS has had a long term commitment to the Indian market. In 1960 we were actively involved in the setting up of the Indian Institute of Management at Ahmedabad. Over the years, several faculty have come here to write cases on Indian corporates to help the world better understand the Indian market and economy. In the last decade, we set up the HBS India Research Centre and Harvard Business Publishing in India to serve the Indian corporate, academic, and individual market. The investments we have now made in HBR AscendTM is a clear reflection of the continued commitment of Harvard Business School, and Harvard Business Publishing to the Indian market.”
Harvard Business Publishing (HBP) is a US based not-for-profit subsidiary of Harvard University that publishes premier business content for individual managers, corporations, and academic institutions worldwide.Posted in Corporate