Hobby Master announces corporate name change to TinkerMaster

August 16, 2016

On August 1, Hobby Master – the flagship brand of Bangalore based Avurtana Learning Pvt. Ltd. which has tied up with numerous schools in Karnataka to train children in Aeromodelling, Robotics, Electronics and Fun Science – has announced a corporate name change to ‘TinkerMaster’. The name reflects their broader commitment to DIY learning. Furthermore, they have announced that their products will now be available online through Flipkart so that any child can have access to their kits and products and not just the schools they have tied up with. 
According to National Employability Report – 2015, only 3.67 percent of computer engineers can actually get jobs where they are expected to develop new software products. This clearly highlights the skill vacuum in today’s graduates and is directly attributable to lack of importance given to skill training in schools. Most science concepts that children study in high school have applications in the real world around us. Traditional teaching in schools rarely connects the products that we use daily to the science we study in class rooms. This makes science alien to children and pushes them towards rote learning. Secondly, applying science to create useful products requires skills. New age skills are never seriously taught at schools today. 

Hence, TinkerMaster, uses a ‘Golden Triangle Methodology’ which involves concept, application and skills stages. In every class, children complete a full triangle where concepts are explained, then applied with products being built and in turn this gives the child a new skill set. 

Comments Rajeev Koyal, co-founder, Tinker Master, “The new name ‘TinkerMaster’ allows us to emphasise on our commitment to DIY learning which encourages children to follow their interests, test how materials work, experiment, and eventually combine materials and ideas together in new and creative ways.” 

Guruprasad Athani, co-founder and chief learning officer, TinkerMaster added, “We decided to take our products online through Flipkart post a lot of interest from students and parents from other cities and schools where TinkerMaster’s programme wasn’t yet a part of the school curriculum. This gives any child around the country access to our DIY kits. We will also soon be launching our e-commerce portal called, “TinkerKart.com” that will enable children to learn online through our programmes.” 

A flagship brand of Bangalore based Avurtana Learning Pvt Ltd, TinkerMaster aims to bridge the gap between abstract scientific principles and the emotional and practical bonds of a child’s life. For more information, visit http://www.tinkermaster.com.

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