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IIM Lucknow & NIIT Imperia announce new batch for EMP in Sales and Marketing

September 2, 2016

According to an official release on August 29, NIIT Imperia – Centre for Advanced Learning, part of Gurgaon headquartered NIIT Ltd, along with IIM Lucknow, has announced a fresh batch for Executive Management Programme in Sales and Marketing. This is a unique programme specially designed for professionals to hone their corporate career in sales and marketing. 
The programme is exclusively designed for professionals with minimum two years of work experience in the area of sales and marketing. Graduates or post-graduates in any discipline with 50 percent aggregate marks can apply for this programme. Students who take up the exam during the programme and qualify in comprehensive assessment standards drawn by IIM Lucknow will be awarded a ‘One Year Part Time Certificate of Successful Completion’. The Executive Management Programme in Sales and Marketing (EMPSM) will groom an individual to be a better manager with effective and time bound decision making capabilities. 

Speaking on the occasion, Dr. Neeraj Sharma, vice president, NIIT, said, “We at NIIT Imperia have always believed in offering opportunities to network and learn from the best in the corporate world. The programme in Executive Management in Sales and Marketing (EMPSM) will help professionals in developing their ability to create greater value for their organisation. This certificate course will help create a pool of competent professionals for the industry.” 

Professor Rajeev Kumra, professor, Marketing & Programme Director-EMPSM, IIM Lucknow, said, “Being a leading academic content provider in management education we would like to make quality content available to young professionals to help them play strategic roles in the corporate world. With the world moving towards online learning, virtual classrooms have opened a whole new avenue for us.” 

He further added, “We are delighted to partner with NIIT Imperia to make Executive Management programme in Sales and Marketing (EMPSM) available to young managers across the country using NIIT’s Synchronous Learning platform. IIM Lucknow has designed the programme, the delivery will be from select faculty members of IIML and the participants of the programme will also be certified by IIML. This programme will be delivered using NIIT’s high quality video, audio and data SLT Platform, thus creating a live virtual classroom.” 

The 1-year programme in sales and marketing focuses on practical ways to learn from case studies, real life example and assignments with hands-on approach. In addition to this, students need to attend a mandatory 4-day campus module at IIM Lucknow, Noida campus at the beginning of the programme and a 2-day campus module towards the end of the programme. Students can also avail up to 90 percent of the programme fee as Customised Education Loan from leading banks. 

This part time certificate programme is a blend of core domain knowledge and usable skill requirements in sales and marketing, personality profiling, sales force management, digital marketing, sales promotion and rural marketing in the Indian context. The programme is designed to meet the modern-day industry needs and is a perfect fusion of formal classroom sessions, assignments, case-studies, simulation exercises, role-plays, and other reference work. 

For more information, dial 1800 266 0304 or log on to to locate your nearest NIIT Imperia centres. 

With presence across India, NIIT Imperia, Centre for Advanced Learning has been specially created to provide quality Management Education to working professionals.

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