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Economic Times is glad to invite you for our upcoming ICS Certification Workshop organized by ET BrandEquity scheduled on 28th April, The Leela Ambience, Gurgaon.
#ICS2023 Certification Workshop has been designed to equip you with the right skill sets to create the right communication strategy for your brand.
Industry leaders known for building brands will share their knowledge, insights and real time challenges during this workshop.
So don’t miss the opportunity.
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| Benefits from the Workshop |
- Learn hands on from industry experts and leading thought leaders
- Learn about creating the right communication strategy
- Learn about the new tools in tech and analytics as well as digital media storytelling
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| Modules and Speakers |
- Module 1 – Crafting Digital PR Strategy
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Sanjeev Handa,
SVP & Head – PR & Communication, Maruti Suzuki
In today’s digital age, public relations (PR) has become a vital component of any successful marketing strategy. With the growth of social media and online platforms, digital PR has emerged as a powerful tool to reach and engage with a target audience. A well-crafted digital PR strategy can help brands to build credibility, increase brand awareness, and establish thought leadership in their industry.
- Module 2 – Media Literacy and Fact-Checking in Information Era
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Akanksha Jain
Head- Public Relations and Corporate Communications, BharatPe
The volume of information that is disseminated in the form of written, video, and images are making the job of the communications professional very difficult. Understanding how misinformation and disinformation affects your organisation is crucial to doing the job effectively.
- Module 3 – The Changing Landscape Of Crisis Management
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Paroma Roy Chowdhury,
Corporate Communications Leader
Crisis management is a crucial aspect of any organisation’s operations, and with the changing landscape of technology and communication, the methods of crisis management are evolving as well. In this workshop, participants will learn how to adapt to the changing landscape of crisis management and take advantage of emerging technologies and communication methods.
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