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‘Parents seek hybrid model of education for children’

January 12, 2022

ZEE5 launched the first report from its knowledge series ‘ZEE5 Intelligence Monitor’ on the Indian EdTech Industry revealing the latest and emerging trends dominating both metro and non-metro parents with regards to their expectations and behaviour surrounding online education and Ed-Tech apps.

It seeks to uncover transformative consumer behaviour, attitudes, and aspirations across multiple industries ranging from EdTech to online gaming to e-commerce, presenting an unmatched opportunity to advertisers to access a hyper-enriched predisposed audience cohort across multiple demographics and geographies.

In a bid to identify the key growth drivers for the Indian EdTech industry from a marketer’s and an advertiser’s perspective, the report unveils the new-normal with regards to the consumption patterns and a firm progression to a Hybrid learning environment.

  • 50% parents want to adopt e-learning permanently for their children
  • 46% of parents adopted e-learning during lockdown for their kids
  • 47% parents believe that e-learning has amplified their children’s academic progress
  • 63% parents view e-learning as an investment in their child’s future and state that price is no longer the barrier when it comes to choosing online learning
  • Around 40% parents stated Internet connectivity to be the biggest barrier in online learning
  • 50% of parents believe e-learning has come of age and will become a permanent part of education

Commenting on the trends, Rajiv Bakshi, Chief Operations Officer – Revenue, ZEE Entertainment Enterprises Limited, said, “ZEE5 Intelligence Monitor knowledge series will offer the tenets, roadmap and insights on the most exciting and emerging product categories in India, ranging from Ed-Tech, online gaming to e-commerce and cryptocurrency. The Ed-Tech report is the first in the ZEE5 Intelligence Monitor series and highlights the disruption witnessed in the Indian education sector, fuelled by tech solutions, convenience and a new-age mindset. We are confident that the report would benefit brand custodians and product leaders and provide new information and insights for them to make advertising and business decisions.”

Also Read:

Karnataka: Apprehensive parents await vaccination to send children to school

Parents’ group write to Delhi LG seeking reopening of schools

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