Viacom18 launches India’s first ECA approved kids app

November 30, 2019

VOOT – the digital video-on-demand streaming service – has launched VOOT Kids, a multi-format app for children that can be accessed through mobiles and tablets. The app offers over 20,000 content pieces across various segments like kids’ cartoons, best of pre-school and learning shows, picture e-books, audio stories and fun quizzes for kids between the ages of 2 to 8 years. The app hopes to empower parents with relevant and superior quality engagement options for their children.

The multi-format app which offers hours of Indian and International content under the ‘watch’, ‘learn’, ‘read’ and ‘listen’ categories is the only app to be vetted and certified by the Early Childhood Association (ECA). Available at a subscription, the app can be downloaded on IOS and Android phones. The VOOT Kids’ content library consists of audio books from Karadi Tales, Jataka Tales, children’s best-selling e-books as well as 100 original stories that have been narrated by celebrities. The content on VOOT Kids will also have multiple choice questions (MCQ’s) too. Content for the app’s fun learning space has been created to impact and improve a child’s number skills, general knowledge, life skills, creative art expressions and understanding of words and vocabulary.

VOOT kids has partnered with Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more to line-up its content. The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed making it a safe one-stop online destination to entertain and engage children.

“VOOT has always sought innovation across content, technology and marketing initiatives aiming to provide an immersive experience to its users. While everyone is aware of kids spending a lot of time on online platforms, we wanted to address parent’s concerns about the time as well as possible inappropriate content their children could be exposed inadvertently. We wanted to make the child’s screen time meaningful by ushering the largest content that is not only curated the most versatile collection in the kid’s digital ecosystem. It is a category creating produffering the perfect balance between learning and fun. It caters to discerning Indian parents who are seeking holistic development of their child’s mental, emotional and social faculties,” says Saugato Bhowmik, business head, VOOT Kids.

VOOT is India’s second largest digital video-on-demand streaming service with over 80 million monthly active users. VOOT which was launched by Viacom18 has access to a content library of more than 60,000 hours across Viacom18’s network content, exclusive content around network shows besides VOOT Originals.

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