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YouTube announces launch of YouTube Kids

November 15, 2016

Unlocking an unparalleled library of kids and learning content, on November 14, YouTube announced the launch of  YouTube Kids in India, an app built with parents and children in mind that makes it easier for kids to find videos on topics they want to explore. Since YouTube Kids launched in over 20 countries, it’s been downloaded tens of millions of times by families who rate it among the top five kids apps available. The standalone, family-friendly app makes it easier for children to find videos on topics they want to explore, and is available for free on Google Play and the App Store in India starting November 14.
With its bright and playful design, the app is kid-friendly and makes it easier to find videos like the Little Krishna or one of the many popular videos from ChuChuTV. With larger images and bold icons,  YouTube Kids is fast and simple for little thumbs to navigate and also offers voice search to let children find video’s even if they can’t spell or type.

Many top Indian YouTube kids and learning creators will be adding new shows exclusive to the YouTube platform on the occasion of YouTube Kids’ launch. These include new learning shows from ChuChuTV and Kids TV, a new season of  “Cat & Keet”, a popular chase comedy show by Toonz Animation, the Gummy Bear song in Hindi, and a new season of Appu – The Yogic Elephant. And of course, your kids can watch any series from all of the YouTube channels they already know and love. Also coming up is the new guest-curated playlists from educators, celebrities, trusted names and other parents in the coming weeks.

Designed to offer family focussed content, YouTube kids offers an option to parents to let their kids to explore their imagination and curiosity. You can browse channels and playlists in four categories: Shows, Music, Learning and Explore. Search for videos of particular interest like the structure of an atom on Exam Fear Videos, or watch favorites from LittleBabyBum, Galli Galli Sim Sim, and Videogyan.

Speaking at the launch, Malik Ducard, YouTube’s Global Head of Family and Learning, said, “YouTube Kids is our first step in reimagining YouTube for families, an experience that gives you a world of video in your pockets, and a world of possibility and knowledge at your fingertips. India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100 percent year over year. YouTube Kids comes to India at a great time for millions of Indian families, as it provides children access to content that will enrich their lives and create new opportunities for learning. It also provides the perfect platform to showcase India’s incredibly vibrant, growing community of content creators, from animation studios to edutubers.”

Vinoth Chandar, CEO of ChuChuTV, one of India’s most popular kids YouTube channels, said, “Finally, our wish as a creator and as a parent has come true. As a kids creator we always wanted a separate kids app from YouTube because of the huge consumption by kids. As a parent, we always wanted a friendly digital space for our little ones to consume high-quality content. We are so excited about the launch of the YouTube Kids app and I am sure this is a blessing for all parents. As a creator, ChuChu TV has huge content plans for YouTube Kids. Good Luck to YouTube Kids.”

Sanjay Raheja, CEO, AppuSeries, said, “We are ecstatic about the launch of YouTube Kids in India. Carefully developed with healthy viewing in mind, YouTube Kids has to be, without a doubt, the most sought after edutainment destination. We are proud to be a valued partner of the YouTube Kids’ App.”

Parental control features of the YouTube Kids app include:

1. Search settings: Automated prompt allows you to make a choice about how broadly you want your child to explore – turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set. Either way, parents decide the right experience for their family from the get-go.

2. Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to.

3. Sound settings: Sometimes you need a little peace and quiet. You have an option to turn off background music and sound effects, so your kids can keep watching while parents catch a breath.

4. Passcode and restricting certain content: Parents have the ability to set their own passcode, and to access settings and other parental information in the app.

5. YouTube Kids on the big screen: You can now also watch YouTube Kids as a family on your big screen using Chromecast, Apple TV, game consoles or a smart TV.

The top ten most watched Indian Kids and Learning channels, ranked alphabetically are:

ChuChu TV Nursery Rhymes
ChuChu TV Surprise
CVS 3D Rhymes
Green Gold
Infobells Hindi Rhymes
Infobells Telugu Rhymes
Kids Channel – Nursery Rhymes & Toy Trucks
Kids TV Nursery Rhymes
Videogyan 3D Rhymes Wow Kidz

The top ten international channels in alphabetical order include:

Big Baby Mouth
Dave and Ava Nursery Rhymes
Fun Toyz Collector
Get Movies
Little Baby Bum
Masha & the Bear
Ryan Toys Review
TEDx Talks
The Little Bus Tayo

YouTube™ is the world’s most popular online video community allowing millions of people to discover, watch and share original videos. Based in San Bruno, California, YouTube, LLC is a subsidiary of Google Inc.

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