Careers after class 12: Digital Marketing

Industry: Marketing

What is Digital Marketing?

Digital marketing refers to the component of marketing that uses online-based technologies to convey promotional messaging and measure its impact. Digital marketing campaigns have grown in relevance with the increased use of digital platforms and devices. Employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing and automation, pay-per-click advertising and social media marketing and optimization enable businesses to increase their influence and connect with prospective consumers online.

Job Description

  • Responsibilities of a digital marketer include planning and executing digital marketing strategies including SEO/SEM, marketing database, social media reach and display ad campaigns
  • Measuring, reporting and evaluating the performance of digital marketing campaigns
  • Using strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifying trends, insights, and emerging technologies and optimizing performance based on insights

Eligibility and Courses
Class 12

Any stream (Commerce/Science/Humanities)

Under Graduate Courses

  • B.B.A. (Hons.) in Digital Marketing
  • Diploma in Digital Marketing
  • Executive Program on Digital and Social Media Marketing

Career Profiles

Career Profiles Digital Marketing

Top Institutes for Digital Marketing courses

1. Indian Institute of Management (IIM) Kolkata

Value for Money- 4.7/5

Bachelor Courses- Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS)

Tenure- 6 months


2. New Delhi YMCA

Value for Money- 4.2/5

Bachelor Courses- Diploma in Digital Marketing and Media Management

Tenure- 1 year


3. Chandigarh University, Punjab

Value for Money- 4.1/5

Bachelor Courses- B.B.A. (Hons.) in Digital Marketing

Tenure- 3 years


4. Presidency University, Bengaluru

Value for Money- 4/5

Bachelor Courses- B.B.A. in Digital Marketing 

Tenure- 3 years


5. Symbiosis University of Applied Sciences, Indore

Value for Money- 3.9/5

Bachelor Courses- B.B.A. in Digital Media & Marketing

Tenure- 3 years


Career Progression

Career Progression Digital Marketing


Pay Digital Marketing

Expert View

Michelle Stinson Ross“To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.”

— Michelle Stinson Ross,
Director of marketing operations at Apogee Results

David Meerman Scott“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”

— David Meerman Scott,
American online marketing strategist and author

Also read: Careers after class 12: Marketing Management

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EducationWorld June 2021
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