Kinderpass

KinderPass launches Grow Right Campaign, World’s 1st video-based development check for children

October 31, 2022

KinderPass, a pediatric behavioral health platform, today launched a unique ‘Grow Right Campaign’. According to the company this will help  parents to track their child’s all-round development across key growth parameters and take timely action where needed.

Speaking about the ‘Grow Right Campaign’, Sumedha Khoche, the CEO & Founder of KinderPass, said, “Reports show that the incidence rate of developmental differences, delays, and disabilities like Dyslexia, ADHD, Autism, speech delays or issues such as anxiety in children has been growing very rapidly. To address this, monitoring early childhood development is extremely important and we hope to make a positive impact with the Grow Right Campaign. Developed with inputs from experienced Pediatric and Montessori experts, the free and easy-to-use tracker will enable parents to map their child’s physical, cognitive, language, and social skill milestones. The simple questionnaire will also help to identify any red flags, for which we offer 1 on 1 online consultation with experts for timely intervention and guidance.”

Dr Jawahar Surisetti, a psychologist and educationist of international repute known as the Think Professor for his ‘Art of Thinking’ and ‘Think for India’ movement, has also highlighted the need for regular development tracking. “There is an urgent need for parents and teachers of early-year kids to do periodic developmental checks as we do the academic reports. It will help solve a lot of later life issues if identified at the right time.”

Introduced in 6 different languages including English, Hindi, Marathi, Tamil, Telugu, and Malayalam, the KinderPass Grow Right Growth Check Campaign is extremely simple and user-friendly. Parents can download the free KinderPass app or log on to the website (https://grow.mykinderpass.com/)  and take the free Growth Check for their child. After the assessment, a detailed report is shared via email and a free online consultation with a child specialist can also be booked. The Grow Right campaign will be live from 1st – 15th November for free developmental checks and participants stand to win exclusive digital vouchers worth ₹10,000 from partner brands like Mothercare, Kutuki, Klay and TugBug.

Parents can also walk in for a Growth Check assessment across participating Klay preschools where they can participate in fun developmental activities and also, interact with expert child specialists for guidance.

As one of the fastest-growing platforms in this niche, KinderPass has recently raised $500K in pre-seed funding from Goodwater Capital, Momentum VC, Rebalance Angel Community, Better Capital, and angels from Super Morpheus. The new Grow Right Campaign marks their next big step in bringing a positive impact in every child’s growth in the crucial early years and timely tracking and intervention to help each child thrive. 

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