Careers after class 12: General Management

Industry: Commerce and Management

What is General Management?

General Management is the executive/senior role within an organization in charge of overseeing most or all functions of a firm. General Management includes in its purview an overall responsibility for a company’s profit and loss and largely focuses on keeping people’s performance metrics high and ensuring that projects move properly toward completion.

Job Description

  • Responsibilities of a general manager include managing revenue and cost elements of the company’s income statement
  • Overseeing day-to-day operations and assuring completion of projects within timelines
  • Developing and implementing strategic plans for optimized productivity
  • Reviewing and improving organizational effectiveness by developing processes, overseeing employees, establishing a highly motivated work environment and creating innovative approaches for improvement.

Eligibility and Courses
Class 12

Any stream (Science/Commerce/Humanities)

Under Graduate Courses

  • Bachelor of Commerce (B.Com.)
  • Bachelor of Business Administration (B.B.A.)
  • Bachelor of Management Studies (B.M.S.)
  • Bachelors of Business Management (B.B.M.)
  • Integrated Masters of Business Administration(M.B.A.)

Career Profiles

Career Profiles General Management

Top Institutes for General Management courses

1. University of Delhi

Value for Money- 4.8/5

Bachelor Courses- Bachelor of Management Studies (B.M.S.)

Tenure- 3 years


2. Christ University, Bengaluru

Value for Money- 4.3/5

Bachelor Courses- Bachelor of Business Administration (B.B.A.)

Tenure- 3 years


3. Indian Institute of Management (IIM), Indore

Value for Money- 4.1/5

Bachelor Courses- Integrated Programme in Management (I.P.M.)

Tenure- 5 years


4. Chandigarh University

Value for Money- 4.1/5

Bachelor Courses- Bachelor of Commerce (B.Com. Hons.)

Tenure- 3 years


5. New Delhi Institute of Management

Value for Money- 3.7/5

Bachelor Courses- Bachelor of Business Management (B.B.M.)

Tenure- 3 years


Career Progression

Career Progression General Management


Pay General Management

Expert View

Clayton Christensen“Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch superior new products and services repeatedly.”

— Clayton Christensen,
Influential American business consultant


Aditya Shamsher Malla“Every crisis brings with it change. Similarly on the business front, there will be changes, both at the macrolevel and the micro-level. At the macro-level, there may be re-organization and consolidation of assets. On the micro-level, I see businesses re-assessing a lot of the ‘givens’ — risk, operating efficiencies, capex etc. We will see technology taking a significant position for business solutions across the board.”

— Aditya Shamsher Malla,
General manager of DoubleTree by Hilton

Also read: IIMB launches General Management Programme for Healthcare Executives

Competitive exams after class XII: Management Entrance Exams/BBA

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EducationWorld June 2021
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