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BasicFirst presents Zee Educare

Zee LIVE to host its education festival – BasicFirst presents Zee Educare

October 19, 2019

Zee LIVE’s education festival, ‘BasicFirst presents Zee Educare’ alternate career festival for the student community, in assoication with Hindustan Times will be held on 23rd and 24th November 2019, at Tulip Star, Juhu, Mumbai.

Zee Educare focuses on informing students from 8th to 12th standard and parents about the alternate careers beyond the traditional and mainstream choices. The festival seeks to address the need-gap amongst young adults for higher education by bringing together researchers, industry experts, and educators under-one-roof, enabling students to take an informed career decision. The festival will have 70+ disciplines, aiming to engage 65 million students and parents across platforms and 6000 on-ground. It will also host interactive sessions with industry stalwarts. This year, the festival is also introducing one-on-one counselling sessions and personalised vocational and aptitude tests that will help students and parents get themselves future-ready.

As a part of the festival, Zee Educare will host a nation-wide talent hunt titled “Big Break”. The top 6 entries will be given an opportunity to perform live at the festival. The top three winners of the Big Break will win prizes worth of ₹ 1 Lac respectively and will be a part of the Zee talent roster.

Zee Educare, is perhaps, India’s only education festival that was streamed live to over 70 Million AMUs through its OTT platform Zee5.  

The first edition of Zee Educare was held in Delhi, April 2019 was aimed, modelled and designed to create, connect, collaborate and deliver a synergized experience. This edition witnessed prominent panellists like Chef Anahita Dhondy, Ayaz Basrai, Prajakta Koli, Sahil Khattar, Chef Saransh Goila, and institutes like Amity University, Ashoka University, British Council, The Institute of Company Secretaries of India (ICSI), Pearl Academy, Siksha ‘O’ Anusandhan, SRM University and 40 others with over 6000 festival attendees. The 2nd edition of Educare promises to host 20+ workshops and 100+ institutes, over 60 eminent speakers and panelists to guide the youngsters and parents through panel discussions.

BasicFirst, the presenting partner and Educare Share a common vision, which is to guide the student community through the path to choosing the career of their dreams and support them in building a strong academic foundation in various subjects. Together, they aim to enable students to recognize their true potential and empower their academic journey to facilitate a successful future.

Speaking on this occasion, Swaroop Banerjee (COO, Zee LIVE) said, “It gives me great joy in announcing the second edition of Zee Educare, our flagship brand on extraordinary careers, it was thrilling to have over 6000 students, some of the best industry stalwarts who interacted with our students in the first edition in New Delhi. I think the questions a student and her parent have in this generation is very different from before; how do I become a mountaineer, a forensic finance specialist, a musician, a climate activist or even a performer? While traditional education has been the grounds on which alternate education took its stand, alternate careers are now deeply rooted in this country. Our job at Zee Educare is to speak to young minds and their parents to bridge this information gap. With a presenting partner like BasicFirst, I think Mr. Priyadarshi and I share the one thing which is for any education – your basic comes first. You will be seeing the Mumbai edition become a much larger community, 100+ school activations, an incredible line up of speakers, media and digital assets reaching out to as many students and parents will make this one hard to miss.

Mr. Randhir Kumar (Founder & CEO, BasicFirst Learning) said, “Academic doubts are the biggest blocker in the learning process of students. BasicFirst’s idea of creating a path-breaking doubt clearing program which uses a personalized approach to deal with student’s doubts is based on the fact that true learning happens with an unlimited window of opportunity for interaction between students, teachers, and parents. We got associated with Zee Educare as we see a well thought out problem-solving approach from them by bringing together young minds and their parents and provide them a platform to express their learning issues and career issues. Our association will help us understand the need gap in the education domain leading further to innovate and better our product offerings”. 

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