An endangered species which has the knack of conjuring up the arresting headline or telling phrase that prompts mass purchase decisions, advertising copywriters are in great demand Following the economic liberalisation in 1991 which catapulted the hitherto moribund Indian economy into an eight percent per annum growth orbit, and the entry of a cornucopia of new goods and services into the great Indian bazaar, the advertising industry has grown by leaps and bounds. According to Association of