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Business Analytics is the practice of using data to drive business strategy and performance. It is undergoing massive, disruptive changes that will radically transform the way the industry and customers think about analytics. The exponential growth in data is a key driver of this change. In one of its research IDC predicts that by 2020, the amount of high-value data worth analysing will double and 60 percent of information delivered to decision makers will be actionable. Adding up to the massive increase in disposable data, the mainstream adoption of cloud computing across the enterprise continues to put pressure on the capabilities of businesses to incorporate all relevant data from multiple data sources to enable users to make more timely, comprehensive, insightful business decisions. All this adds up to Business Analytics demand by companies for new tools and techniques to quickly and easily collect all types of data, and to store, manage,integrate, manipulate, aggregate, analyse all that data into useful information that positively impact their businesses.