– Baishali Mukherjee (Kolkata)
Shraddha Fogla (35) is founder of 2monkeysandme (estb.2018), a Kolkata-based online portal for parents of children aged six months to nine years. Parenting advice apart, the portal features home activities, games, science experiment modules, STEM and DIY activities to boost children’s sensory, motor skills and cognitive development. Currently, the portal has 50,000 registered followers.
Newspeg. Between May and August last year, Fogla launched three homeschooling modules covering foundational literacy, phonetics and numeracy which have received enthusiastic response from parents. “These modules enable parents to homeschool youngest children during the pandemic. The modules comprise enjoyable activities which are easy to implement in home environments, and ensure that children are prepared when schools resume. We are all set to launch our fourth and fifth homeschooling modules in a month’s time,” says Fogla.
History. A commerce graduate of the J.D. Birla College, Kolkata with a postgrad degree in international accounting and finance from the Cass Business School, London, Fogla began her career in 2008 in her family’s company MPA Financial Services Pvt. Ltd. This was followed by a stint with another family company, BFS Infrastructure Pvt. Ltd. In 2014, she took a sabbatical after the birth of her first-born.
“In 2017, I had my second son. Subsequently, I began researching enjoyable activities and pedagogies to introduce my boys to language, numeracy and social skills. I was pleasantly surprised to find they were not only having fun learning, but also retaining knowledge through my self-designed activities and games. This inspired me to share these modules with other parents who appreciated them. I also extensively researched learning modules covering STEM and art and crafts activities to enable the creative and cognitive development of youngest children,” says Fogla.
Self-funded by this mompreneur, 2monkeysandme parental aid and advice is available to followers free-of-charge on Instagram, Facebook and YouTube. However, homeschooling learning modules are priced at Rs.499 onwards.
Future plans. Fogla is now working on a plan to roll out an online digital teachers’ hub next year. “The objective of the educators hub is to encourage teachers around the country to share creative curriculums and pedagogies which enable activity-based home learning. We will also transform our website into an e-commerce portal for sale of products and services for children,” says this innovative young mompreneur.